• How ABC Found a Surprise Hit in ‘The Good Doctor’How ABC Found a Surprise Hit in ‘The Good Doctor’

    The actor Daniel Dae Kim — in his new role as executive producer — was turned down twice by CBS before landing the show at the last-place network.

    NYT : Media / 5 h. 31 min. ago
  • ‘Justice League’ a Disappointing No. 1 as ‘Wonder’ Surprises‘Justice League’ a Disappointing No. 1 as ‘Wonder’ Surprises

    “Justice League” was easily best at the box office this weekend. But ticket sales of $96 million were less than expected, especially for such a costly film.

    NYT : Media / 11 h. 48 min. ago
  • Advertising: Pizza Is Partisan, and Advertisers Are Still AdjustingAdvertising: Pizza Is Partisan, and Advertisers Are Still Adjusting

    With the country so divided on so many issues, companies are increasingly finding themselves in the middle of controversies. They’re realizing it may be the new normal.

    NYT : Media / 12 h. 2 min. ago
  • See All the Big Holiday Ads of 2017See All the Big Holiday Ads of 2017

    'Tis the season for blockbuster holiday commercials. And we're keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we'll be adding more executions as they break. John Lewis - Moz the Monster Country: U.K. Agency: adam&eveDDB John Lewis unveiled #MozTheMonster in its charming Christmas...

    AdWeek: AdFreak / 17 h. 26 min. ago more
  • For Tech’s Deepest Problems, Women Are The Canary In The Data MineFor Tech’s Deepest Problems, Women Are The Canary In The Data Mine

    Silicon Valley veteran and “Lean Out” author Elissa Shevinsky on why a workplace that is hostile to women is a sign of severe problems in other areas. Hardly a day goes by these days that we don’t hear stories about rampant sexual harassment in almost every industry; from entertainment to fashion, from hipster blogs to Congress to Silicon Valley. Groping, lewd comments, juvenile jokes, offers of sex in return for career advancement, nonconsensual touching, forced kissing, outright rape—rumors we might hear about in hushed tones at polite cocktail parties are now splashed across the front pages of the internet.Read Full Story

    Co.Create / 23 h. 24 min. ago more
  • This Nordic Tech Company’s Onboarding Secret? Cinnamon BunsThis Nordic Tech Company’s Onboarding Secret? Cinnamon Buns

    Here are a few tips for adding a human touch in your new hires’ early days, when it counts more than ever. I’ve played a part in onboarding around 300 of my company’s 500 employees, and in my experience, one of the factors that’s kept our turnover rate really low over the years is the way we onboard new hires. As a tech company based in Finland, we’ve brought a few lessons (and one delicious sweet) from Nordic culture into our onboarding process, in order to make sure the human element doesn’t get lost during those crucial first days and weeks on the job. These are a few of the techniques and practices we use here at Reaktor that seem to pay off.Read Full Story

    Co.Create / 1 d. 4 h. 29 min. ago more
  • The New Washington: ‘The New Washington’: Senator Kirsten GillibrandThe New Washington: ‘The New Washington’: Senator Kirsten Gillibrand

    Ms. Gillibrand spoke with Jennifer Steinhauer about her legislation to reform policies on sexual harassment on Capitol Hill, power dynamics, President Bill Clinton and more.

    NYT : Media / 1 d. 4 h. 36 min. ago
  • Apple Is Served A Search Warrant To Unlock Texas Church Gunman’s PhoneApple Is Served A Search Warrant To Unlock Texas Church Gunman’s Phone

    Once again, law enforcement appears to be trying to sway public opinion on the need for law enforcement “back doors” to encryption systems. Remember all that legal head-butting and posturing last year when the feds tried to force Apple to help it break into San Bernardino shooter Syed Farook’s iPhone? It ended with a whimper when the FBI found another way into the phone.Read Full Story

    Co.Create / 1 d. 16 h. 36 min. ago more
  • Dear Bad Men of Advertising, Your Reign Is OverDear Bad Men of Advertising, Your Reign Is Over

    Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […] The post Dear Bad Men of Advertising, Your Reign Is Over appeared first on Adpulp.

    AdPulp / 1 d. 17 h. 19 min. ago more
  • Rooster Teeth Reveals The Global Culture War At The Heart Of “Gen:Lock”Rooster Teeth Reveals The Global Culture War At The Heart Of “Gen:Lock”

    The animation studio had a smash success with “RWBY”. Four years later, it’s looking for another one. When the first two episodes of RWBY premiered in the summer of 2013, it was so hotly anticipated that fans who packed the Austin Convention Center auditorium had created costumes to cosplay the characters, based on just the handful of promotional images that had been released into the wild. Rooster Teeth Productions, the Austin-based digital studio that created the dramatic anime fantasy, had high ambitions for RWBY, but they couldn’t have anticipated what it would become: a web series that attracted a per-episode average viewership comparable to network shows like Supergirl, the first American anime series to ever be exported to Japan, and a property that has been licensed onto backpacks and T-shirts sold at Walmart and Hot Topic.Read Full Story

    Co.Create / 2 d. 0 h. 30 min. ago more
  • Cornerstone Realty Launches Staten Island's First Virtual Reality Center For Real Estate.Cornerstone Realty Launches Staten Island's First Virtual Reality Center For Real Estate.

    Cornerstone Realty, Staten Island's premier real estate company, launches Staten Island's first Virtual Reality Center For Real Estate.

    PRLeap - Advertising / 2 d. 1 h. 30 min. ago
  • How Being A Product Designer Has Helped Me Redesign My LifeHow Being A Product Designer Has Helped Me Redesign My Life

    Turns out the same principles for building consumer apps can help you decide whether to redecorate and even improve how you talk to your little brother. Lately I’ve caught myself dropping startup-y language in ordinary conversations with my friends. They’ve begun doing the same. Most of the time it’s said ironically, but sometimes we’ll look at each other half-seriously yet too embarrassed to admit that “proof of concept” actually makes perfect sense in a remark about, I don’t know, scrambled eggs.Read Full Story

    Co.Create / 2 d. 4 h. 30 min. ago more
  • Media Memo: The Kochs Are Inching Closer to Becoming Media MogulsMedia Memo: The Kochs Are Inching Closer to Becoming Media Moguls

    As Charles and David Koch back the Meredith Corporation’s effort to buy Time Inc., some see a new way for them to advance their libertarian agenda.

    NYT : Media / 2 d. 8 h. 17 min. ago
  • Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail CoveragePenske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage

    Sourcing Journal, a publication focused on the sourcing and manufacturing industries, launched in 2009 with co-founders Edward Hertzman and Munir Mashooqullah. After eight years, it was acquired by Penske Media Corporation in October. Penske Media also currently owns Fairchild Media and Women's Wear Daily and made this investment to secure how those titles report on...

    Adweek : The Press / 2 d. 11 h. 49 min. ago more
  • Watch the Newest Ads on TV From Apple, Sprite, Toyota and MoreWatch the Newest Ads on TV From Apple, Sprite, Toyota and More

    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Apple shows off how its iPad seamlessly fits into one little girl's life (Alexandra Jardine has the backstory: "A Digital Whiz Kid Asks 'What's a Computer?' in Apple's Spot for iPad Pro"). LeBron James (an animated version of him, anyway) hypes Sprite Cranberry. And Subaru promotes its Share the Love sales event with the story of a kid named Matthew who got his wish through the Make-A-Wish Foundation with a little help from Subaru. Continue reading at AdAge.com

    Advertising Age - News / 2 d. 12 h. 35 min. ago more
  • “The Drawing”: A Christmas Tale Brought to You by BETC Paris and Manor“The Drawing”: A Christmas Tale Brought to You by BETC Paris and Manor

    National Fun premise for this Christmas spot from the Manor department store.

    The Denver Egotist / 2 d. 13 h. 12 min. ago
  • Americans Are Watching Netflix at Work and in the BathroomAmericans Are Watching Netflix at Work and in the Bathroom

    Two-thirds admit to streaming movies and TV shows outside the home. And 12 percent who watch in public have done so in public restrooms.

    NYT : Media / 2 d. 13 h. 30 min. ago
  • Apple Is Delaying HomePod, Which Is Great Or Unfortunate (Or Maybe Both)Apple Is Delaying HomePod, Which Is Great Or Unfortunate (Or Maybe Both)

    Hitting a deadline by shipping a buggy product isn’t good for anyone. But Apple’s way-early HomePod reveal also had its downsides. Apple said today that it would delay the launch of its HomePod smart speaker device until early 2018, saying in a statement that “we need more time” to complete the product. The HomePod was announced back in June at Apple’s WWDC keynote, and the original plan was to get the device on store shelves in time for the holiday season.Read Full Story

    Co.Create / 2 d. 13 h. 36 min. ago more
  • Turkey, Stuffing and Instagram Stickers for ThanksgivingTurkey, Stuffing and Instagram Stickers for Thanksgiving

    Instagram is marking the upcoming Thanksgiving holiday with a new set of stickers for U.S. users. The Facebook-owned photo- and video-sharing network described its new stickers in a blog post: "From expressive turkeys and decorative grounds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add...

    Adweek : The Press / 2 d. 13 h. 54 min. ago
  • Retailers that close on Thanksgiving lose out, says location dataRetailers that close on Thanksgiving lose out, says location data

    Recently, stores have made a point of keeping their doors shut on Thanksgiving–and even Black Friday–to encourage their employees and customers to spend time with their families. But taking the moral high ground comes at a cost, according to Foursquare, which gathers location data of about 50 million monthly global users of its apps and mines it … Continue reading “Retailers that close on Thanksgiving lose out, says location data” Recently, stores have made a point of keeping their doors shut on Thanksgiving–and even Black Friday–to encourage their employees and customers to spend time with their families. But taking the moral high ground comes at a cost, according to Foursquare, which gathers location data of about 50 million monthly global users of its apps and mines it for ad-targeting and other business insights.Read Full Story

    Co.Create / 2 d. 15 h. 35 min. ago more
  • Inside Royal Caribbean’s Wild, Tech-Filled Cruise Of The FutureInside Royal Caribbean’s Wild, Tech-Filled Cruise Of The Future

    At an event in New York, the cruise-line company showed off some of its ambitious upgrades, from driverless shuttles to AR safety features. At a recent press event at the Brooklyn Navy Yard, a large screen made up of light and smoke addressed each guest by name as they walked through it—a neat trick that left even the most jaded journalist in attendance stunned.Read Full Story

    Co.Create / 2 d. 16 h. 19 min. ago more
  • Agency Brief: Socks, Salaries, Students and StarbucksAgency Brief: Socks, Salaries, Students and Starbucks

    Black Friday is officially seven days away get your (physical or digital) shopping bags ready. And don't forget about all those other upcoming days, like Small Business Saturday, Cyber Monday and Giving Tuesday.But before all that, let's get on to this week's agency news roundup.Media moneymakers Continue reading at AdAge.com

    Advertising Age - Agency / 2 d. 16 h. 30 min. ago
  • Senators Tell Kushner To Search His Email Again For These KeywordsSenators Tell Kushner To Search His Email Again For These Keywords

    Kushner hadn’t produced several documents that “are known to exist,” said senators, including one about a “Russian backdoor overture and dinner invite.” Yesterday the Senate Judiciary committee sent a letter to Jared Kushner’s lawyers requesting more documents from Donald Trump’s son-in-law. “We appreciate your voluntary cooperation with the Committee’s investigation, but the production appears to have been incomplete,” the letter said. Due to Kushner’s inability to produce the information requested–and given evidence of emails that Kushner has not turned over–the senators decided to present him with very specific search terms for what they need.Read Full Story

    Co.Create / 2 d. 16 h. 44 min. ago more
  • Survey: Millennials Are More Likely to Get Video News From Social NetworksSurvey: Millennials Are More Likely to Get Video News From Social Networks

    Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people in the U.S. about their online video news preferences. When asked where they typically come across video news stories, 60 percent of respondents said news websites and applications, while 44 percent said feed-based...

    Adweek : The Press / 2 d. 17 h. 29 min. ago more
  • It’s Time To Purge The Pervs From Politics—And Let Women Step InIt’s Time To Purge The Pervs From Politics—And Let Women Step In

    Women, it’s time to clean the house (and the Senate, and the Oval Office). This story reflects the views of this author, but not necessarily the editorial position of Fast Company.Read Full Story

    Co.Create / 2 d. 17 h. 30 min. ago
  • One to Watch in 2018: Augmented CommerceOne to Watch in 2018: Augmented Commerce

    At the start of November, Amazon introduced a new feature called AR View, which lets customers visualize online products in their own living space, using their smartphone camera.Launched in the Amazon app for iOS devices, AR View offers the ability to view thousands of products for the home, including furniture, electronics, toys, games and decor, in augmented reality.Amazon isn't the only company riding the AR shopping cart. Ikea and Target have also released AR apps to help customers visualize what their furniture may look like in their own homes. Continue reading at AdAge.com

    Advertising Age - News / 2 d. 17 h. 42 min. ago more
  • Will The Latest Keystone Spill Change The Fate Of The Nebraska Pipeline?Will The Latest Keystone Spill Change The Fate Of The Nebraska Pipeline?

    A major decision about a new pipeline happens on November 20. Amazingly, the commissioners are not supposed to review oil spill risks as part of the decision. On Thursday, days before Nebraska regulators decide whether to grant a permit for the Keystone XL pipeline in the state to TransCanada, the company behind the project, the first Keystone pipeline–which runs from Canada through the Great Plains–spilled around 210,000 gallons of oil in South Dakota.Read Full Story

    Co.Create / 2 d. 18 h. ago more
  • Now Pass the Mic to Tatum O’NealNow Pass the Mic to Tatum O’Neal

    After many public struggles, the actress is the latest to turn to podcasting, and has a painful #MeAt14 story to tell.

    NYT : Media / 2 d. 18 h. 5 min. ago
  • Eat up: The price of a Thanksgiving meal is at a five-year lowEat up: The price of a Thanksgiving meal is at a five-year low

    Good news, cheapskates: The Thanksgiving meal just hit its cheapest price in five years. That means you don’t have to put an itemized receipt on the table along with the pumpkin pie with a polite, but firm, “No rush!” to your guests. As reported by CNBC, the American Farm Bureau Federation has sussed out the price … Continue reading “Eat up: The price of a Thanksgiving meal is at a five-year low” Good news, cheapskates: The Thanksgiving meal just hit its cheapest price in five years. That means you don’t have to put an itemized receipt on the table along with the pumpkin pie with a polite, but firm, “No rush!” to your guests.Read Full Story

    Co.Create / 2 d. 18 h. 16 min. ago more
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  • Trump’s most lucrative overseas property linked to Russian mafia, drug traffickingTrump’s most lucrative overseas property linked to Russian mafia, drug trafficking

    In a bombshell investigation into Donald Trump’s first international hotel deal, Reuters and NBC News report that some investors and customers of Trump’s Ocean Club in Panama City, Panama, were linked to the Russian mafia and drug trafficking. And Ivanka Trump reportedly worked with alleged fraudster Alexandre Ventura Nogueira, who is currently a fugitive from … Continue reading “Trump’s most lucrative overseas property linked to Russian mafia, drug trafficking” In a bombshell investigation into Donald Trump’s first international hotel deal, Reuters and NBC News report that some investors and customers of Trump’s Ocean Club in Panama City, Panama, were linked to the Russian mafia and drug trafficking. And Ivanka Trump reportedly worked with alleged fraudster Alexandre Ventura Nogueira, who is currently a fugitive from justice living under an assumed name somewhere in Europe, to sell units in the building.Read Full Story

    Co.Create / 2 d. 18 h. 26 min. ago more
  • LISTEN: LinkedIn’s Allen Blue On Building The Ultimate Job-Matching PlatformLISTEN: LinkedIn’s Allen Blue On Building The Ultimate Job-Matching Platform

    The cofounder of the social platform aims to digitally map the world’s 3.5 billion workers. We all know that technology is poised to wipe out lots and lots of jobs. Driverless trucks threaten the livelihoods of hundreds of thousands of people. Robots can now flip hamburgers. Artificial intelligence is creeping into all sorts of professions–law, accounting, and, dare I say it, journalism.Read Full Story

    Co.Create / 2 d. 18 h. 29 min. ago more
  • Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious MemeRemember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

    Disaster Girl is one of the most popular memes online. It's over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity. (Her own dad uploaded the picture, titled...

    AdWeek: AdFreak / 2 d. 18 h. 46 min. ago
  • Erich and Kallman Wins Fat Tire Beer AccountErich and Kallman Wins Fat Tire Beer Account

    At less than two years old, Erich and Kallman has already picked up liquor and wine accounts. Now the San Francisco shop is getting into the beer business, as agency-of-record for Fat Tire. New Belgium, one the nation's largest craft brewers, has chosen the agency to handle strategy, creative and package design for its most important brew. Erich and Kallman will also handle the brewer's Dayblazer golden ale.The agency, founded early last year by former Goodby, Silverstein & Partners Execuive Creative DIrector Eric Kallman and ex-CP&B President Steven Erich, already handles Astral tequila and Noble Vines wine, in addition to several General Mills brands.Kyle Bradshaw, New Belgium's director of brands, in an email interview said the agency "displayed a great understanding of our company ethos, which will always be at the heart of any New Belgium creative work. They are small, nimble but also a creative powerhouse, which is exactly what we need in the ever-evolving craft beer landscape." The brewer has used a variety of agencies over the years, as well as relying on what Bradshaw described as "our deep pool of in-house talent." Continue reading at AdAge.com

    Advertising Age - News / 2 d. 19 h. ago more
  • Cat Videos and Business Don’t Mix in These Bright Ads for a Dual-Screen SmartphoneCat Videos and Business Don’t Mix in These Bright Ads for a Dual-Screen Smartphone

    Imagine what you could do with your smartphone if it had two screens. The possibilities are ... well, they may not be endless. But they are pretty entertaining in a new campaign for phone manufacturer ZTE from Energy BBDO. The foldable Axon M model has dual screens, and the agency suggests some ways to apply...

    AdWeek: AdFreak / 2 d. 19 h. 25 min. ago
  • How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From AmazonHow Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

    Historically, Amazon has proven to be highly effective at converting in-store buyers, all without spending marketing dollars on increasingly ineffective channels like print or leveraging first-party data on in-store buying behavior. Online sales during the holiday season continue to be the supergiant's sweet spot. Last year, Amazon's online sales between Thanksgiving and Cyber Monday totaled...

    Adweek : The Press / 2 d. 19 h. 29 min. ago more
  • When Local Stores Are Digital TooWhen Local Stores Are Digital Too

    Offline retail is finally about to change. But the shift is more subtle than many people think.The internet has still barely touched how most things are bought. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still takes place in brick-and-mortar stores. Traditional retail sales continue to grow, exceeding $5 trillion this year. Amazon is growing faster, but is still a drop in the bucket.You'd be forgiven for thinking that offline retail is about to keel over and die. Headline writers attract clicks by proclaiming the "retail apocalypse." There's plenty of material to fuel the narrative, from struggling mall operators to large bankruptcies like Toys R Us. Yet the numbers don't match this gloomy narrative. In 2017, the U.S. will have a net gain of approximately 3,000 new stores. (Apparel is having a tough time, but other sectors are growing strongly.) In total, offline retail sales will increase by about $70 billion, which is equivalent to half of Amazon's annual revenue. Brick-and-mortar will continue to dominate retail for a long time to come. Continue reading at AdAge.com

    Advertising Age - News / 2 d. 20 h. 30 min. ago more
  • Has Marketing Become an 'Island Surrounded by Mirrors'?Has Marketing Become an 'Island Surrounded by Mirrors'?

    The mission of marketing is to build brands that stand the test of time, not to build brands for the sake of it. By building strong, preferred and differentiated brands, sustainable business results will follow.But today, I believe our profession must do better and assume a more strategic role within business. We must be responsible for generating revenue and demand today and identifying new opportunities for tomorrow.Business people first, marketing artisans second Continue reading at AdAge.com

    Advertising Age - News / 2 d. 22 h. 30 min. ago more
  • Your Friday Wake-Up Call: Bad News for BuzzFeed. Plus, the Trouble With Brand USAYour Friday Wake-Up Call: Bad News for BuzzFeed. Plus, the Trouble With Brand USA

    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. We've got a little news ourselves: You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: For digital media companies, the past 24 hours felt like a terrible, horrible, no good, very bad day. Mashable will reportedly get bought by Ziff Davis for $50 million, The Wall Street Journal says. But that's a "fire sale price," as Variety calls it, because it's just 20 percent of the company's onetime valuation. (There's been no official word yet on a deal.)Meanwhile, BuzzFeed is set to miss its revenue target of around $350 million this year by about 15 to 20 percent, The Journal says. And the report says its chances of going public next year now look "remote." Continue reading at AdAge.com

    Advertising Age - News / 2 d. 23 h. 24 min. ago more
  • Mr. Mucus Gets a Chatbot Thanks to WebMD, Which Grows Its RB PartnershipMr. Mucus Gets a Chatbot Thanks to WebMD, Which Grows Its RB Partnership

    Now you can talk to Mr. Mucus, in a sense, via chatbot, thanks to WebMD and the latest wrinkle in its long-running partnership with RB (Reckitt Benckiser).The chatbot is part of a growing artificial-intelligence effort from WebMD, an outgrowth of voice programs developed last year to work with Amazon Echo and Google Home. Perhaps sadly, Mr. Mucus doesn't actually engage in the conversation. But folks looking up cold and flu symptoms on WebMD will be prompted by the chatbot to, say, ask any questions they have about the ailments, along with branded Mucinex queries about how to treat cough or congestion symptoms.While "partnership" gets thrown around too liberally in marketing, what's been going on the past six years between WebMD and RB fits the description. The medical information site is one of RB's original media "joint business planning" partners along with the likes of Facebook, meaning its executives play an integral role in each year's communication's planning process and even retail salesforce planning for brands that also include Lysol, Delsym and Airborne supplements. Continue reading at AdAge.com

    Advertising Age - Digital / 2 d. 23 h. 30 min. ago more
  • F.C.C. Opens Door to More Consolidation in TV BusinessF.C.C. Opens Door to More Consolidation in TV Business

    The agency voted to relax several rules, including allowing a company to own more than one of the top stations in a local market.

    NYT : Media / 3 d. 4 h. 31 min. ago
  • Comcast Said to Be in Talks to Buy 21st Century Fox AssetsComcast Said to Be in Talks to Buy 21st Century Fox Assets

    The cable giant is discussing acquiring the Fox movie studio, the FX network, regional sports channels and a vast overseas TV distribution business.

    NYT : Media / 3 d. 7 h. 50 min. ago
  • What Brad Jakeman Learned From the 'Gut-Wrenching' Backlash to Pepsi's Jenner AdWhat Brad Jakeman Learned From the 'Gut-Wrenching' Backlash to Pepsi's Jenner Ad

    The harsh response to Pepsi's Kendall Jenner ad was "was the most gut-wrenching experience of my career," Brad Jakeman, the outgoing president of PepsiCo's global beverage group, said Thursday in his first public comments about the ad, which Pepsi pulled earlier this year amid widespread criticism.In a wide-ranging on-stage interview at the Ad Age Next conference, Jakeman also warned marketers to have compassion for fellow marketing executives who get caught up in similar social media firestorms. He cited the example of Dove, which despite years of progressive female advertising, was put on the defensive last month over a small portion of a body wash ad that some critics deemed racist."We are now publishing thousands of pieces of content," Jakeman said. "There are going to be these issues. And when they happen, be the person that reaches out to that company and say, 'How can I help.' Don't be the person that piles on." Continue reading at AdAge.com

    Advertising Age - News / 3 d. 8 h. 18 min. ago more
  • A Deeper Look Into How People Use Facebook Messenger and Similar ChannelsA Deeper Look Into How People Use Facebook Messenger and Similar Channels

    More than 1.3 billion people are now using Facebook Messenger every month, but why, and how? The social network commissioned an online survey by Greenberg to look into "how the art of the conversation has evolved around the world," and it shared its findings in a new report, The Art of Communication: Messages That Matter....

    Adweek : The Press / 3 d. 10 h. 35 min. ago
  • Facebook's New App Connects Creators With Video, Fans and Watch ShowsFacebook's New App Connects Creators With Video, Fans and Watch Shows

    Facebook is trying to win over the influencer crowd with an app built just for them, and it connects to Watch for those influencers with an official show on the social network.The Facebook Creator App, announced Thursday, will give internet stars a place to create and edit videos, film live, message with followers and track stats about their videos. The app is for people with a Facebook Page, not just a personal account.Facebook also announced that it was developing more Watch shows with creators as the stars. Continue reading at AdAge.com

    Advertising Age - Digital / 3 d. 10 h. 52 min. ago more
  • Comcast Is Said to Approach Fox to Acquire TV, Film AssetsComcast Is Said to Approach Fox to Acquire TV, Film Assets

    Comcast has expressed interest in acquiring a big portion of 21st Century Fox's film and TV assets, swooping in after talks with Walt Disney cooled, according to people familiar with the matter.Comcast, the owner of TV networks such as NBC and the movie studio Universal Pictures, approached the Rupert Murdoch-controlled media group about the assets, said the people, who asked not to be identified discussing private information. Fox shares surged 5.2 percent in late trading after CNBC and the Wall Street Journal reported the news earlier.Disney had sought a stake in European satellite carrier Sky Plc, the National Geographic, FX and Star India cable networks, and the 20th Century Fox film and TV studio, people familiar with the matter said earlier. Comcast would also be interested in Fox's regional sports networks, one of the people said Thursday. Fox would be left with its assets including its cable news outlets and broadcast channel, including local stations. Continue reading at AdAge.com

    Advertising Age - News / 3 d. 11 h. 23 min. ago more
  • Watch the Newest Ads on TV From Dos Equis, Fruit of the Loom, DirecTV and MoreWatch the Newest Ads on TV From Dos Equis, Fruit of the Loom, DirecTV and More

    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Fruit of the Loom really, really wants you to stick "Fruit of the Loom" at the top of your holiday shopping list. Rob Riggle crashes a Most Interesting Man in the World commercial that's part of Dos Equis' continuing Most Interesting Fan of College Football campaign. And two muscle-bound "bros" get very excited about Boost Mobile's "BOGO Free Phone" deal. Continue reading at AdAge.com

    Advertising Age - News / 3 d. 13 h. 15 min. ago more
  • Weta Workshop's 'Blade Runner 2049' MiniaturesWeta Workshop's 'Blade Runner 2049' Miniatures

    National VFX at its current pinnacle.

    The Denver Egotist / 3 d. 13 h. 18 min. ago
  • Creators on Facebook Get Their Own Stand-Alone App and WebsiteCreators on Facebook Get Their Own Stand-Alone App and Website

    Live videos have skyrocketed on Facebook in recent months, and the social network is rewarding the creators of those videos with a new stand-alone application and a new website. Facebook director of product Daniel Danker announced at VidCon in June that the social network was building a stand-alone app dedicated to creators on Facebook, and...

    Adweek : The Press / 3 d. 13 h. 30 min. ago more
  • Instagram Stories and Saving Posts Are Now Available via the Mobile WebInstagram Stories and Saving Posts Are Now Available via the Mobile Web

    Instagram users who access the Facebook-owned photo- and video-sharing network via the mobile web now have access to two of its most popular features. Instagram announced in a blog post Thursday that Instagram Stories and the ability to save posts have been added to its mobile site. The features will be available to all users...

    Adweek : The Press / 3 d. 14 h. 15 min. ago
  • Deutsche Telekom Pulls Back Curtain on 'Radical' New Media ApproachDeutsche Telekom Pulls Back Curtain on 'Radical' New Media Approach

    German telecommunications giant Deutsche Telekom is rolling out a new media operating model in Europe that takes the strategy portion in-house and farms out other media tasks to different agencies, calling it a "radical redefinition" of its media management approach. But it says it won't have any implications on how subsidiary T-Mobile U.S. handles its own media.The company said it last did a major, open media pitch over a decade ago, and has worked with GroupM agencies in Europe since then. When it decided to run another pitch last year, it realized how much the media world had changed, and decided it would look for a new kind of model, says Christian Hahn, VP of Marketing, Communications Strategy at Deutsche Telekom.The company has broken up its media processes into five "Lots": media strategy and steering; media analytics services; campaign planning and buying services; programmatic buying operation services; and search advertising and affiliate marketing services. Continue reading at AdAge.com

    Advertising Age - Agency / 3 d. 14 h. 18 min. ago more
  • 47 College Basketball Games Are Coming to Watch on Facebook, via Stadium47 College Basketball Games Are Coming to Watch on Facebook, via Stadium

    The heroes of the hardcourt are coming to Watch on Facebook, as the social network teamed up with multiplatform sports network Stadium to bring 47 college basketball games to the video destination. Stadium and Facebook teamed up earlier this year on a slate of college football games for Watch on Facebook. The hoops package includes...

    Adweek : The Press / 3 d. 14 h. 40 min. ago
  • Study: Trump Sends Brand USA Down Five Notches to No. 6 GloballyStudy: Trump Sends Brand USA Down Five Notches to No. 6 Globally

    Donald Trump has hurt the U.S. global brand image significantly, dropping it in a year from No. 1 to No. 6 in the overall ranking of 50 countries, according to the just-released Anholt-GfK Nation Brands Index.The U.S. was the only country in the study to see its overall Index score decline this year. That decline came mainly from the "governance" ranking in the survey, where the U.S. fell from No. 19 last year to No. 23 this year..chart-headline { Continue reading at AdAge.com

    Advertising Age - News / 3 d. 14 h. 54 min. ago more
  • So You Think You Know Millennials? Think AgainSo You Think You Know Millennials? Think Again

    Forget what you think you know about millennials -- they are now a group that spans 25 years and the upper tier is reaching adulthood, says Lucie Green, worldwide director of JWT Intelligence, at Ad Age's Next Conference. Here, she discusses some misconceptions and stereotypes about the demographic. Continue reading at AdAge.com

    Advertising Age - Digital / 3 d. 15 h. 21 min. ago
  • Watch: Here's What You Should Be Focused On Instead of the 'Pivot to Video'Watch: Here's What You Should Be Focused On Instead of the 'Pivot to Video'

    Complex CEO Rich Antoniello is tired of talking about the pivot to video.During the Ad Age Next conference today, Antoniello said that a more productive conversation would be about ways to become more effective for advertisers in driving sales and adding value to the end consumer. "People get lost in optics-driven metrics rather than meaningful metrics," he said. Continue reading at AdAge.com

    Advertising Age - Digital / 3 d. 15 h. 40 min. ago more
  • Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-HouseWhy 86% of Brands Plan to Take Part of Their Programmatic Spend In-House

    According to 71 percent of recently surveyed advertisers, agencies are struggling to adapt programmatic and want to shake up agency-client relationships. Infectious Media interviewed 200 marketers in the North America; Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC) regions as a part of a survey about their experiences working with agencies on...

    Adweek : The Press / 3 d. 15 h. 52 min. ago more
  • Watch: A Robot May Have Your Job By 2035Watch: A Robot May Have Your Job By 2035

    Forty percent of you will be "robo-replaced" by the year 2035, according to Tiana B. Holt, principal at Faith Popcorn's BrainReserve, citing an Oxford University study. Holt, a panelist at Ad Age's Next Conference, advises that rather than fear this, people should make peace with technology as "the evolution of humanity."In addition, Holt says that marketers are so focused on millennials that they are missing the boat with 50-plus consumers, who "control most of the wealth," but "we just want to sell them pharmaceuticals." Continue reading at AdAge.com

    Advertising Age - Digital / 3 d. 16 h. 15 min. ago more
  • Chicago's ORA Interactive Expands into DenverChicago's ORA Interactive Expands into Denver

    Local ORA Interactive, an award-winning user experience and digital product studio and part of The Escape Pod Group, announced that is expanding into the Western U.S. with a presence in Denver, Colorado. The strategic move builds on ORA Interactive’s growth in Chicago. “Since 2009, ORA has been entrenched in the Chicago tech scene and we are excited to join the Denver tech community as thought leaders in mobile and emerging technologies. We hope to meet and strengthen our relationship with local technology leaders and like-minded entrepreneurs. Denver is one of the largest and fastest-growing metro economies in the U.S. and it syncs up perfectly with our culture and entrepreneurial spirit,” said ORA Interactive’s Chief Technology Officer Andre Sugai, Sugai who will lead the Denver office, was recently chosen to serve as one of 50 delegates in Denver Start-up Week’s inaugural Ambassadors Program in September. ORA has built more than 300 native mobile apps, web apps, and Internet of Things products for large companies and start-ups alike. The studio, whose client roster includes Allstate, Fooda, Canon, Bunker Labs, McKesson and InterPark, has achieved over 80% year-over-year growth and services 1 in 6 Fortune 500 companies headquartered in Chicago. ORA has always been an active supporter of the startup community, launching ORA Ventures, a seed stage startup accelerator helping numerous ventures build products and raise funding, co-founding Chicago's strategic tech alliance, Ensemble and mentoring at Chicago Techstars.

    The Denver Egotist / 3 d. 16 h. 21 min. ago more
  • 7-Eleven Launches Facebook Messenger Chatbot7-Eleven Launches Facebook Messenger Chatbot

    7-Eleven launched a Facebook Messenger bot that allows consumers, in part, to learn about current promotions and find nearby 7-Eleven locations. Driven by Conversable, an enterprise conversational intelligence platform, the chat bot also allows users to sign up for the company's 7Rewards customer loyalty program and receive digital membership cards that they can scan in...

    Adweek : The Press / 3 d. 16 h. 30 min. ago more
  • Meredith Bid for Time Inc. Said to Be Backed by Koch BrothersMeredith Bid for Time Inc. Said to Be Backed by Koch Brothers

    The billionaire Koch brothers are said to have tentatively agreed to support the publisher Meredith’s offer with an equity injection of more than $500 million.

    NYT : Media / 3 d. 16 h. 35 min. ago
  • Facebook Turned the Key on Dynamic Ads and Lead Ads for AutosFacebook Turned the Key on Dynamic Ads and Lead Ads for Autos

    In recent months, Facebook has crafted ad products for specific industries such as travel and real estate, and automobiles can now be added to that list. The social network Thursday announced the launch of dynamic ads and lead ads for auto, with Facebook industry lead for auto Stephanie Latham telling Social Pro Daily that the...

    Adweek : The Press / 3 d. 17 h. 30 min. ago
  • more news
  • Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer PlaybookMacy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook

    It's time for Macy's entry into the holiday advertising arms race: "Lighthouse | The Perfect Gift Brings People Together," its inaugural work from BBDO New York. The ad recounts the story of a boy named Max and a girl named Lily, who lives in a lighthouse and recently lost her mother. The slow arrival of...

    AdWeek: AdFreak / 3 d. 17 h. 38 min. ago
  • Watch: When It Comes to Innovation Just Do It, Says Dana AndersonWatch: When It Comes to Innovation Just Do It, Says Dana Anderson

    MediaLink's Chief Transformation Officer should know a thing or two about transforming. At Ad Age's Next conference today, Dana Anderson advises marketers and agencies to avoid freezing up when it comes to innovation, and instead just do it."The stakes feel so high that people do not want to animate on big-scale stuff, so they do pilots and go slow," she says. But now is not the time to hang back, she says. "If your partners aren't innovating, take the lead and you do it." Continue reading at AdAge.com

    Advertising Age - Digital / 3 d. 17 h. 42 min. ago more
  • Watch: Walmart's E-Commerce Game Is Off the ChartsWatch: Walmart's E-Commerce Game Is Off the Charts

    Continue reading at AdAge.com

    Advertising Age - Digital / 3 d. 17 h. 45 min. ago
  • A Disenchanted Elf Learns a Christmas Lesson in Aussie Department Store’s Gorgeous AdA Disenchanted Elf Learns a Christmas Lesson in Aussie Department Store’s Gorgeous Ad

    When you're a Christmas elf, the holiday season is a pretty big deal. You expect those around you to take it seriously. And when they don't live up to your expectations, well, you've got an existential crisis on your wee hands. Such is the stuff of "Elf's Journey," a gorgeous 90-minute tale crafted by Clemenger...

    AdWeek: AdFreak / 3 d. 19 h. 4 min. ago
  • Are Podcast ‘Super Listeners’ Audio Advertising’s Next Sweet Spot?Are Podcast ‘Super Listeners’ Audio Advertising’s Next Sweet Spot?

    We all have that podcast friend--the one who can't seem to stop referencing podcasts and telling you which ones you have to listen to. But it turns out these "super listeners" could be useful for marketers, according to a new report by the Knight Foundation and Edison Research. Researchers interviewed almost 29,000 podcast listeners who...

    Adweek : The Press / 3 d. 19 h. 30 min. ago more
  • 5 Tips for Influencer Marketing During the Holiday Season5 Tips for Influencer Marketing During the Holiday Season

    Believe it or not, it's beginning to look a lot like ... the 2017 holiday season! The upcoming festivities present a huge opportunity to connect and engage with social-media-savvy shoppers without having to shell out all of your silver and gold. In fact, studies show that influencer marketing campaigns, on average, earn $6.85 in earned...

    Adweek : The Press / 3 d. 19 h. 30 min. ago
  • Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

    Significantly fewer millennials are planning on shopping in brick-and-mortar stores this Black Friday compared with just two years ago. In fact, just 35 percent of millennial Black Friday shoppers say they'll buy in a store this year, down from 61 percent in 2015. Infographic: Yuliya Kim; Sources: Influenster Meanwhile, more millennials are planning on doing...

    Adweek : The Press / 3 d. 19 h. 30 min. ago more
  • This Holiday Season, Make Your Marketing Merry and PersonalizedThis Holiday Season, Make Your Marketing Merry and Personalized

    Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer. But there can still be good tidings for retailers (including brick and mortar).To meet customer expectations and overcome obstacles like increased competition from Amazon, deep holiday discounting and oversaturation of brand communicationsmarketers need to hone in on customer insights, digital marketing effectiveness and loyalty to understand what their customers really want.Don't let steep discounts alone be the determining factor for your success. Instead, consider these four strategies, supported by findings from Epsilon's 2017 Holiday Shopping Survey, that will help you know your customers better and reach them in the channels where they interact online and offline to drive meaningful customer engagement that lasts throughout the holiday season and beyond. Continue reading at AdAge.com

    Advertising Age - Digital / 3 d. 20 h. 30 min. ago more
  • SoDA Announces Partnership with Richtr Financial StudioSoDA Announces Partnership with Richtr Financial Studio

    Boulder-based firm to serve as financial strategy and accounting partner for member-based non-profit and global network for digital agency leaders, creative innovators and technology disruptors.

    PRLeap - Advertising / 4 d. 1 h. 30 min. ago
  • Watch: Lessons Learned from the SpongeBob Challenge Alexa SkillWatch: Lessons Learned from the SpongeBob Challenge Alexa Skill

    Continue reading at AdAge.com

    Advertising Age - Digital / 4 d. 10 h. 52 min. ago
  • Whitehouse Post Signs Hustle for East Coast RepresentationWhitehouse Post Signs Hustle for East Coast Representation

    Editorial company Whitehouse Post has signed New York-based talent management company Hustle for East Coast representation. “Whitehouse New York is delighted to have finally landed Hustle, having set eyes on them some time ago,” says Whitehouse Editor/Partner Alaster Jordan. “They have a blue-chip roster, a great team, and a fresh approach to sales and marketing in a constantly evolving environment.” With a client roster that spans live-action, interactive, experiential, post-production and features fellow renowned companies such as Tool, Partizan, Gifted Youth, Humble, MediaMonks, The Sweet Shop, HUSH, Chromista, Blacklist, Jam3, Duotone, and NO6, Hustle serves as an ideal outlet to increase the exposure of Whitehouse Post New York’s noteworthy editors to directors, agencies and direct-to-brand clients. “Hustle’s elite roster gives them access to information regarding the most creative work happening in New York,” adds Executive Producer Caitlin Grady. “They will help us position ourselves to be considered for those jobs. Our reels speak for themselves, but Hustle will get them in front of the right people.” According to Hustle Partners Anya Zander and Jake Neske, Whitehouse Post adds significant value to the talent rep company, which has firmly established itself over the past few years in the East Coast market, “There are few companies in this industry that develop and grow their talent the way in which Whitehouse has proven to time and time again. There is a true bond between the numerous offices that allows them to seamlessly support their talent and maintain an incredibly high standard of creative integrity. We are honored to be working with a group of people we believe in both creatively and as human beings as well; great people crafting great work.”

    Whitehouse Post / 4 d. 10 h. 57 min. ago more
  • '46 Days Left': P&G's Marc Pritchard on the State of His Digital Ultimatum'46 Days Left': P&G's Marc Pritchard on the State of His Digital Ultimatum

    Time's almost up for major digital ad sellers to show that they've improved, Procter & Gamble Chief Brand Officer Marc Pritchard said at Ad Age Next on Wednesday. And that includes big-time players such as Amazon. Hear his take as a year-long ultimatum nears the deadline as well as P&G's latest acquisition in this interview with Jack Neff, following their talk onstage. Continue reading at AdAge.com

    Advertising Age - Digital / 4 d. 11 h. 10 min. ago more
  • Russia May Make All Outside News Media Register as ‘Foreign Agents’Russia May Make All Outside News Media Register as ‘Foreign Agents’

    The measure is said to be a response to a U.S. requirement imposed on the state-owned RT television network, but it is far broader in scope.

    NYT : Media / 4 d. 11 h. 27 min. ago
  • Watch: Bloomberg and Twitter on the New 24/7 NewsWatch: Bloomberg and Twitter on the New 24/7 News

    It's "a unique product ... and we think incredibly vital for this time where there's alot of fake news [and] hyper partisanship," said Scott Havens, global head of digital for Bloomberg Media. "With Bloomberg, with our centrist brand, our date-driven objective brand, we feel there's an incredibleeven noble opportunity here to set the world straight." Continue reading at AdAge.com

    Advertising Age - Digital / 4 d. 12 h. 31 min. ago more
  • Shopping Can Be A Pleasurable Experience at Westfield MallsShopping Can Be A Pleasurable Experience at Westfield Malls

    It’s mid-November. Here come the holiday ads. Westfield Malls, in partnership with LA-based creative agency, Pitch, rolled these “shorts” out today: This new campaign supports Westfield’s recent evolution to its “New New Mall” platform, taking it from a collection of stores to a place where all shoppers’ needs can be met. Sounds enticing, if not […] The post Shopping Can Be A Pleasurable Experience at Westfield Malls appeared first on Adpulp.

    AdPulp / 4 d. 12 h. 38 min. ago more
  • Denver's Superior Ink is on an Important Mission Denver's Superior Ink is on an Important Mission

    Local Sustainably focused apparel printing and design company, Superior Ink Printing, is on a mission with 10 other companies to create change in the apparel industry that's become one of the leading contributors to human exploitation and environmental pollution. Through their Allmade Apparel, they're looking to break this cycle. Superior Ink sources, dyes and mills all of their materials in the USA and sews the fabric in Haiti to provide a living wage to help with orphan prevention. There are three recycled plastic bottles in each tri-blend t-shirt. They use use modal — a cleaner alternative to rayon. And their tri-blend shirts use organic cotton, instead of using fibers like industrial cotton, which is often grown in regions with minimal regulations. That's enough to motivate us to work with them.

    The Denver Egotist / 4 d. 13 h. 17 min. ago more
  • If Bernie Bernstein Existed, He’d Be a Terrible JournalistIf Bernie Bernstein Existed, He’d Be a Terrible Journalist

    A pastor got a call from someone pretending to be a Washington Post reporter. The caller badly misrepresented, or misunderstood, basic journalism ethics.

    NYT : Media / 4 d. 13 h. 43 min. ago
  • Boulder's Vermilion Launches “Gather Round” Campaign for 34 Degrees CrackersBoulder's Vermilion Launches “Gather Round” Campaign for 34 Degrees Crackers

    Local The 34 Degrees Crackers brand has grown to be a defining player in a new premium food category, despite relatively low brand awareness. To drive their next wave of growth, Vermilion needed to shift the habit that crackers are a low-involvement item, often left unplanned up to the moment of shopping. So, they set out to inspire hostesses who find joy in gatherings where bringing people together is a part of their reputation and identity. Vermilion’s “Gather Round” digital campaign positions 34 Degrees Crackers to be the unique, perfectly imperfect, round crackers that go with your unique gathering. “Gather Round” features the vibrant “personality” of hosts and guests, illustrated by Dutch artist, Bodil Jane. Artfully collaged together with recipe photography and welcoming language, the campaign shines a spotlight on the flavor offerings of 34 Degrees Crackers — savory to sweet, naked or topped — and on the host who serves them, as well as the kaleidoscope of guests she entertains. Credits: Art Directors: Amy Hayes, Karen Chin, Kevin Bonner, Jake Marty Copywriters: Kristi Fisher, Sarah Halle Strategists: Thad Napp, Charity Sevian Illustrator: Bodil Jane - Folio Art Photography & Animation: Rook Takes Queen Food Stylist: Victoria​ ​Escalle Account Stewardship: Susan Touchette Aust, Vanessa Rathbone

    The Denver Egotist / 4 d. 13 h. 45 min. ago more
  • Deadpool’s “Wet on Wet” TeaserDeadpool’s “Wet on Wet” Teaser

    National This ride is just getting started.

    The Denver Egotist / 4 d. 13 h. 58 min. ago
  • Watch: If You're Not Taking Voice Seriously, Your Competitor Is -- And Can Take You OutWatch: If You're Not Taking Voice Seriously, Your Competitor Is -- And Can Take You Out

    There are 30 million voice assistants on the market and another 20 to 30 million on the way, so Doug Robinson founder and CEO of FreshDigitalGroup, says ignore them at your brand's peril.Robinson, whose company develops skills for brands and spoke at Ad Age's Next conference Wednesday, says that "if you are not thinking about voice, then you are not thinking about your customer," and your rival will have a "good chance of taking you out." Watch the video to find out why. Continue reading at AdAge.com

    Advertising Age - Digital / 4 d. 14 h. 58 min. ago more
  • Watch: IBM'S Bob Lord Says You Shouldn't Fear AIWatch: IBM'S Bob Lord Says You Shouldn't Fear AI

    Afraid of AI? Don't be, says IBM's Chief Digital Officer Bob Lord. He told audiences at Wednesday's Ad Age Next Conference that you shouldn't consider what he calls "augmented intelligence" as the coming of the robots. Instead, the combination of human intelligence and machine learning is a force for good that can allow marketers to sort out reams of data and make better marketing decisions for clients and brands. Continue reading at AdAge.com

    Advertising Age - Digital / 4 d. 15 h. 2 min. ago more
  • Cards Against Humanity Is Buying Up Land Near the Mexican Border to Stop Trump’s WallCards Against Humanity Is Buying Up Land Near the Mexican Border to Stop Trump’s Wall

    Remember that Black Friday promotion where Cards Against Humanity got a bunch of people to buy poo? What about last year's, when it raised over $100,000 just to dig a hole? The brand that loves to transparently waste your cash just released its latest campaign: Cards Against Humanity Saves America. And given what time has...

    AdWeek: AdFreak / 4 d. 15 h. 13 min. ago
  • Budweiser Takes One Last Lap at Daytona With Dale Earnhardt Jr. in Stirring TributeBudweiser Takes One Last Lap at Daytona With Dale Earnhardt Jr. in Stirring Tribute

    Budweiser bids farewell to longtime brand ambassador Dale Earnhardt Jr. with a sendoff to the Nascar legend ahead of his impending retirement, in the form of a poignant three-minute tribute video created by VaynerMedia. Earnhardt, 43, who announced his retirement at the end of the 2017 season back in April, has a relationship with Budweiser...

    AdWeek: AdFreak / 4 d. 16 h. 20 min. ago more
  • Move Over, Moz: Paddington Bear Wants to Save ChristmasMove Over, Moz: Paddington Bear Wants to Save Christmas

    The battle for the best British Christmas ad is on, as Marks & Spencer's holiday ad hits third place on the Ad Age Viral Video chart, two places below John Lewis' delightful Moz the Monster commercial. In the Marks & Spencer spot, the bear saves Christmas, with help from an unlikely Santa..mfp-fade.mfp-bg {opacity: 0; Continue reading at AdAge.com

    Advertising Age - Digital / 4 d. 16 h. 21 min. ago more
  • Trump Tweets About Wrong Mass Shooting, Deletes TweetTrump Tweets About Wrong Mass Shooting, Deletes Tweet

    The communications strategy of the 45th president of the United States is notoriously erratic, off-the-cuff and, of course, Twitter-centric (and egocentric). Occasionally, though, President Trump's tweets can sound almost quasi-presidential, which has led various media observers to presume that sometimes they're ghost-written. For instance, at 11:34 p.m. last night, Trump tweeted thoughts-and-prayers-type sentiments about a community affected by a mass shooting:May God be with the people of Sutherland Springs, Texas. The FBI and Law Enforcement has arrived.[UPDATE: The tweet has been deleted. I've replaced the tweet embed above with the verbatim text of the deleted tweet. The headline of this post has also been updated to note the deletion.] Continue reading at AdAge.com

    Advertising Age - The Media Guy / 4 d. 17 h. 50 min. ago more
  • This British Holiday Campaign Promises Lucky Shoppers Their Own Personal White ChristmasThis British Holiday Campaign Promises Lucky Shoppers Their Own Personal White Christmas

    Global warming must be getting really bad this year, because European retailer TK Maxx is offering customers a chance to have fake snow delivered to their house on Christmas Day, for free. The discount department store and Wieden + Kennedy London are launching a new "White Christmas" campaign, hiding special two-foot snow globes in department...

    AdWeek: AdFreak / 4 d. 19 h. 23 min. ago more
  • Bottoms Up: A New Brand of Mixers Comes From an Unlikely TeamBottoms Up: A New Brand of Mixers Comes From an Unlikely Team

    .sidebar-mixwell { padding: 40px; background-color: #eeeeee;} Continue reading at AdAge.com

    Advertising Age - Agency / 4 d. 22 h. 30 min. ago
  • Whitehouse Post Editor Tobias Suhm Relocates to Los AngelesWhitehouse Post Editor Tobias Suhm Relocates to Los Angeles

    Two years after signing with Whitehouse Post for Los Angeles representation, Editor Tobias Suhm has officially made his move to the West Coast. The formerly Berlin-based editor brings well over a decade’s worth of experience to LA, where he looks forward to raising his family as well as the bar on his level of work. “I hope to be able to work with the most talented people in the industry here in the states,” Suhm says. “I figured if I’d want to work on a seriously high, international level, the best place for that would be at the Whitehouse in Los Angeles.” Throughout his career Suhm has grown his talent working on projects for renowned brands such as Nike, Dollar Shave Club, Gucci and particularly in the automotive sector for the likes of Land Rover, Mercedes-Benz, Chevrolet, Toyota, Lexus, and Volkswagen. Having spent the last few years at Whitehouse Post, the Editor has found a venue that not only fosters his creativity but kinship in the process. “Everything at Whitehouse has felt very friendly, almost family-like, from the beginning,” says Suhm, who most recently earned a Webby and Clio for his work on Hornbach. “I think it is very important to be surrounded by people that you ‘click’ with instantly, only then you can thrive and get the most potential out of yourself.” According to Whitehouse Post Director of New Business Development Joni Williamson, the award-winning editorial company has admired Suhm’s work over the years and gladly welcomes him to Los Angeles. “We knew we needed Tobias on our roster when we saw his epic BMW Manifesto spot,” says Williamson. “Tobias has formed solid relationships from afar which is no easy feat. He is determined, kind, and insanely talented. We are beyond thrilled to welcome him to the Whitehouse gang.” *** Check it out on AdAge, LBBOnline, & Post Magazine!

    Whitehouse Post / 4 d. 23 h. 30 min. ago more
  • Unelko Corporation Announces the Launch of their Invisible Shield PRO 15 Glass Coating and Microburst Application MachineUnelko Corporation Announces the Launch of their Invisible Shield PRO 15 Glass Coating and Microburst Application Machine

    Invisible Shield PRO 15, offers Lasting Protection to Glass for 15 Years or longer, is Already Creating Quite a Buzz in the Glass & Architectural Community.

    PRLeap - Advertising / 5 d. 1 h. 30 min. ago
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  • A Seminal Moment for AlabamaA Seminal Moment for Alabama

    Doug Jones is the Democrat in the race for the vacant Senate seat in Alabama. His opponent is accused by five different women of sexual predation and isn’t worth mentioning by name. Jones, on the other hand, is a civil servant who famously convicted the bombers of the 16th Street Baptist Church massacre. Four little […] The post A Seminal Moment for Alabama appeared first on Adpulp.

    AdPulp / 5 d. 7 h. ago more
  • Advertisers Delete Tweets Around Calls to Boycott Sean HannityAdvertisers Delete Tweets Around Calls to Boycott Sean Hannity

    An effort to get ads pulled from Mr. Hannity’s Fox News show appeared to gain momentum. But then some companies began deleting tweets.

    NYT : Media / 5 d. 7 h. 10 min. ago
  • Journalist Swept Up in Inauguration Day Arrests Faces TrialJournalist Swept Up in Inauguration Day Arrests Faces Trial

    Of the nine journalists arrested in Washington on Jan. 20, only two are being charged. Alexei Wood, a freelancer, goes before a judge on Wednesday.

    NYT : Media / 5 d. 7 h. 10 min. ago
  • Uber Unlocks CitiesUber Unlocks Cities

    National Uber's launched a campaign in South East Asia to dramatize the overcrowding of streets and offer their ride-sharing option as a solution. Agency: Forsman & Bodenfors. Via

    The Denver Egotist / 5 d. 12 h. 42 min. ago
  • Zulu Alpha Kilo Recruits Young Talent with Hilarious Scared Straight (Out of Advertising) VideoZulu Alpha Kilo Recruits Young Talent with Hilarious Scared Straight (Out of Advertising) Video

    National Toronto-based Zulu Alpha Kilo's “SCARED STRAIGHT: Out of Advertising” shows a group of optimistic — if perhaps overly smug — advertising students visiting a real agency for a day. In the place of hardened criminals scaring juvenile offenders out of a life of crime, two hard-boiled Executive Creative Directors go over just about every reason why advertising is a terrible life path. Zulu Alpha Kilo was crowned Ad Age’s International Small Agency of the Year 2017 and Small Agency of the Year 2016. Produced for Strategy Magazine’s Canadian Agency of the Year Competition, this film was screened at the Awards ceremony. With the agency looking to fill 14 new positions, it's likely the message of the video is in jest — or at the very least is meant to ensure new grads know exactly what they’re getting into.

    The Denver Egotist / 5 d. 13 h. 11 min. ago more
  • Dale Jr., This Bud’s For YouDale Jr., This Bud’s For You

    Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. Budweiser was the […] The post Dale Jr., This Bud’s For You appeared first on Adpulp.

    AdPulp / 5 d. 13 h. 20 min. ago more
  • Colorado's DISH Network Releases New Spot Featuring the Jolly Fat Man and His Favorite Christmas MovieColorado's DISH Network Releases New Spot Featuring the Jolly Fat Man and His Favorite Christmas Movie

    Local Ahead of the quickly-approaching holidays, DISH — who works with San Francisco agency Camp + King — today released its first Christmas spot of the season. In “Santa,” DISH’s Spokeslistener unveils a brand-new voice remote as a useful tool to help Mr. Claus find the perfect holiday film: Die Hard. The spot plays off the annual online debate about whether Die Hard is in fact a Christmas movie.

    The Denver Egotist / 5 d. 13 h. 29 min. ago more
  • CarMax Offers $20K for Crappy 1996 Honda Whose Fancy Ad Went ViralCarMax Offers $20K for Crappy 1996 Honda Whose Fancy Ad Went Viral

    UPDATE: CarMax tells us that Carrie Hollenbeck accepted its $20,000 offer, and CarMax now officially owns "Greenie" as well as "and a few other items." Original story below: Two weeks ago, a gorgeous ad for a crappy 1996 Honda automobile stole the hearts of a few million YouTube viewers. Now, used auto dealer CarMax is...

    AdWeek: AdFreak / 5 d. 14 h. 45 min. ago
  • Sorry, Reindeer. Llamas Took Over Cost Plus World Market’s Cute Christmas AdSorry, Reindeer. Llamas Took Over Cost Plus World Market’s Cute Christmas Ad

    Is the llama about to have its moment? Will it be the new sloth? The next baby goat? If a long-form holiday ad from Cost Plus World Market has anything to say about it, the gangly camelid could at least become this season's reindeer. "The Performance" follows a young boy as he preps for a...

    AdWeek: AdFreak / 5 d. 15 h. 14 min. ago
  • Two Instagram Friends Are a Little Too Alike in Short Film From LaCausaTwo Instagram Friends Are a Little Too Alike in Short Film From LaCausa

    If you find your mirror image on Instagram, should you befriend that gal with the impeccable taste or move to a different town so you don't bump into her while wearing the exact same outfit? Bo and Lida, two waif-like models at the center of a new mini-movie for Los Angeles fashion brand LaCausa, choose...

    AdWeek: AdFreak / 5 d. 16 h. 21 min. ago
  • Why Messy Desks Are Perfectly OptimizedWhy Messy Desks Are Perfectly Optimized

    Shelly Palmer leads an interactive discussion to help you visualize the futureand prepare for what you've envisionedat Ad Age Next on Nov. 15 and 16 in New York. Other marketers and innovators on-hand will include Google, Amazon, Procter & Gamble, Burger King, IBM, Walmart, The Washington Post and Wayfair. See the full agenda here.While I was out recently, my meticulously neat wife mercilessly straightened and organized the desk in my home office. My desk was clean, but the results were suboptimal.Everyone is talking about data and how valuable it is. But do you know the names and functions of the most basic algorithms being used to turn data into action? Have you brushed up on your math skills and started to think about how data will flow through the systems you are asking your engineers to create? Continue reading at AdAge.com

    Advertising Age - DigitalNext / 5 d. 17 h. 16 min. ago more
  • Climate Change Got You Down? Greenpeace Finds a Dark, but Tempting, Silver Lining in Real EstateClimate Change Got You Down? Greenpeace Finds a Dark, but Tempting, Silver Lining in Real Estate

    Climate change is real! It's totally our fault! The Doomsday Clock is two and a half minutes to midnight! Yawn. Get a grip, kids. It's not like the world's end will happen in our lifetimes, right? Meantime, there's Real Housewives to watch and litter to whimsically scatter. Thankfully, Greenpeace France has heard you, ye who...

    AdWeek: AdFreak / 5 d. 18 h. 26 min. ago
  • PlayStation Just Made One of the Best Star Wars Ads in a While, Thanks to Strong StorytellingPlayStation Just Made One of the Best Star Wars Ads in a While, Thanks to Strong Storytelling

    BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA's Star Wars Battlefront II, which drops Nov. 17. Our story begins with boy meeting girl. In this case, the boy fancies himself a heroic Jedi, while the girl moves into the neighborhood conspicuously garbed in black...

    AdWeek: AdFreak / 5 d. 18 h. 56 min. ago
  • Think Advertising Is Easy? These Entry-Level Kids Learn the Brutal Truth (NSFW)Think Advertising Is Easy? These Entry-Level Kids Learn the Brutal Truth (NSFW)

    Kids getting into advertising are so gung-ho. They're ready to win their first Cannes Lion as junior creatives and ride that train to a creative director job within a year. Soon, they'll be making the big money--and not having to actually work very much at all. If that's your plan, Zulu Alpha Kilo would like...

    AdWeek: AdFreak / 5 d. 20 h. 42 min. ago
  • Coming Together For The HolidaysComing Together For The Holidays

    For the holidays, Macy’s brings us the heartwarming tale of a little boy and the clever way he reaches out to welcome new friends to the holiday table.  Bring people together and enjoy the warmth of human connection this season with Macy’s, editor Russell Icke, director Steve Ayson of MJZ, and BBDO.  *** Check it out on Creativity, LBBonline, & shots.net!

    Whitehouse Post / 5 d. 23 h. 29 min. ago more
  • Why Are Mailing Houses So Beneficial? bakergoodchild Reveal AllWhy Are Mailing Houses So Beneficial? bakergoodchild Reveal All

    13th November 2017 – Birmingham, UK. Operating as Birmingham's leading mailing house, bakergoodchild explain just why mailing house services can be so beneficial.

    PRLeap - Advertising / 6 d. 1 h. 30 min. ago
  • Life After Marketing (Looks Pretty Damn Good)Life After Marketing (Looks Pretty Damn Good)

    For those of you who remain in marketing, join us at Ad Age Next in New York on Nov. 15 and 16 to explore what's over the horizon and what to do about it. Speakers in our fast-paced two days represent marketers and innovators including Amazon, Google, Procter & Gamble, Walmart, The Washington Post, Bloomberg, Burger King, IBM, Twitter, Albert and Headliner Labs.There is life after marketing, and Erin Hunter Sills is vrooming proof.As director of consumer insights at Facebook, she had one of the best jobs in market research at a company changing the face of marketing. And then she left it all behindto race motorcycles. Turns out she's pretty good at doing that too, having set 20 motorcycle land speed records. Continue reading at AdAge.com

    Advertising Age - Agency / 6 d. 3 h. 30 min. ago more
  • #NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid#NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid

    No one tells it like it is today. If someone dares to do so, they’re at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school […] The post #NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid appeared first on Adpulp.

    AdPulp / 6 d. 8 h. 15 min. ago more
  • #KegsWithLegs #79 – Thursday, November 16 @ Carbon8, Denver#KegsWithLegs #79 – Thursday, November 16 @ Carbon8, Denver

    Local

    The Denver Egotist / 6 d. 13 h. 27 min. ago
  • Deadpool 2 Promotion Begins with an Issue of Good Housekeeping Deadpool 2 Promotion Begins with an Issue of Good Housekeeping

    National In true Deadpool fashion, this year's marketing campaign isn't starting with a new trailer — but with a very special edition of Good Housekeeping magazine. Deadpool graces the cover brandishing his own Thanksgiving turkey and Christmas-themed apron and the issue begins with a Deadpool-penned Holiday Letter, after which Deadpool offers a six-step process for carving a turkey. The issue wraps up with a pair of Deadpool’s recipes, one for “D’s Spiced Nuts” and another for “Creamy Clam Skinny Dip.” “Deadpool’s persistence to be in Good Housekeeping was impressive — initially we had no idea who he was, let alone that he was a fan of the magazine,” says Jane Francisco, Editor in Chief, Good Housekeeping. “But after repeated attempts to ignore his… passion… we came to a compromise. He could appear in one issue, if he promised to stop leaving care packages at our editors’ homes and agreed to maintain a 50-foot distance from the Good Housekeeping offices and our staff.” Via

    The Denver Egotist / 6 d. 13 h. 40 min. ago more
  • Colorado Dominates Outside Magazine's Best Places to WorkColorado Dominates Outside Magazine's Best Places to Work

    Local Well, the secret's out. Again. Colorado-based companies comprise 40% of this year's Best Places to Work list from Outside Magazine — and there are a chunk of agencies who made the roster. Every time one of these lists is released, we're excited that so many talented people are moving to CO but cringe at the thought of just how under-engineered we are for the influx. We'll just leave that problem to our children. Congrats to all the great companies who made the list.

    The Denver Egotist / 6 d. 13 h. 57 min. ago more
  • Cannes 2018 Diet Plan: Fewer Days, More Savings, Limited LionsCannes 2018 Diet Plan: Fewer Days, More Savings, Limited Lions

    The Cannes Lions Festival of Creativity is going on a diet, trimming the event's length, cutting back prices and streamlining awards.The Cannes modifications follow backlash from agencies and holding companies complaining that advertising's biggest event of the year has gotten too expensive. WPP CEO Martin Sorrell told Ad Age this June that "the problem with Cannes is it's become too expensive" and Publics Groupe announced during last year's festival that it will take a year off from Cannes and all other awards programs to shift its spending toward a new AI-powered professional assistant platform named Marcel.Over the last four months, festival organizers have met with stakeholders, including marketers, sponsors, creative leaders, holding companies and agencies, to gather qualitative and quantitative research and feedback on the festival. Their changes come as other awards programs also rethink their formats, including the International Andy Awards, which last week announced a sweeping overhaul. Continue reading at AdAge.com

    Advertising Age - Agency / 6 d. 14 h. ago more
  • Cannabis Delivery Service Parodies Prescription Drug AdsCannabis Delivery Service Parodies Prescription Drug Ads

    National Briteside partners with local dispensaries in Oregon to deliver your favorite strains right to your house. Handy.

    The Denver Egotist / 6 d. 14 h. 15 min. ago
  • The Digital Double StandardThe Digital Double Standard

    Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all publishing in recent weeks as more and more bad news has come out of medialand. Cond Nast, for instance, announced it was shuttering the print edition of Teen Vogue and cutting back the frequency of many of its glossies (e.g., Architectural Digest and GQ will go from 12 issues per year to 11).There was also some extreme bad news that came out of the digital-native world: Local news sites DNAinfo and Gothamist (which DNAinfo had acquired only in March) abruptly shut down. But the bottom line there was obscured by some high drama. Continue reading at AdAge.com

    Advertising Age - The Media Guy / 6 d. 16 h. 30 min. ago more
  • You Say 'Pervnado,' I Say 'Perv Nation,' Let's Call the Whole Thing OffYou Say 'Pervnado,' I Say 'Perv Nation,' Let's Call the Whole Thing Off

    .teads-inread { display: none; } Continue reading at AdAge.com

    Advertising Age - The Media Guy / 6 d. 16 h. 35 min. ago
  • Watch: John Oliver Is Buying More Ads on Fox News to Try to Educate TrumpWatch: John Oliver Is Buying More Ads on Fox News to Try to Educate Trump

    On Sunday's season finale of HBO's "Last Week Tonight," John Oliver devoted his signature operatic deconstruction/take-down segment to the Trump presidencyparticularly to the way the 45th president of the United States uses internet-style trolling (on and off the internet) as a disinformation and diversionary tactic.Oliver also announced that while his show is on hiatus, he's bringing back the so-called Catheter Cowboya folksy, cowboy-hat-wearing commercial spokesman Oliver first introduced in February (see "John Oliver is running ads on cable news to educate just one viewer: Donald Trump") specifically for the benefit of the famously low-information president. Whereas early in the year, Oliver placed ads on Fox News, CNN and MSNBC in the Washington, D.C. market to target Trump, now that we all have a better sense of the TV-addicted president's viewing habitshe really only seems to consistently watch one cable-news network (especially his favorite show, "Fox & Friends") these daysOliver plans to only buy ad time on Fox News.Oliver starts talking about the new Catheter Cowboy ads at the 21:10 mark in the video above, and previews the first full ad, which covers "clean coal" and Frederick Douglass (spoiler: Frederick Douglass is dead)at 21:55. Continue reading at AdAge.com

    Advertising Age - The Media Guy / 6 d. 18 h. 50 min. ago more
  • How Much Are Agencies' Ideas Worth?How Much Are Agencies' Ideas Worth?

    Credit: Illustration by Andy Martin; Animation by AdAgeLast year, a multinational transportation business slashed the fees and services of its global creative agency because the company faced financial pressures, according to a C-suite executive with knowledge of the matter. Fast-forward to this year: The multinational realized it was no longer receiving the proactive thinking it had grown accustomed to because the agency was so thin-staffed and underpaid. In the annual review, the client determined it had cut the fee too much and increased it to get more value and strengthen the relationship.Money has always been a high source of tension for creative shops and clients: Marketers cut costs and agencies suffer for it by not being able to deliver strong work. But agencies can also be their own worst enemy. The more agencies say no and try to negotiate the fee, and then walk away if necessary, the better, says an independent agency leader who asked to remain anonymous. "Most just don't have the guts to do it," he says. Continue reading at AdAge.com

    Advertising Age - Agency / 6 d. 22 h. 30 min. ago more
  • Best Places to Work 2017Best Places to Work 2017

    .full-custom-hero { height: 100vh; margin-top: 48px; Continue reading at AdAge.com

    Advertising Age - Agency / 7 d. 0 h. 30 min. ago
  • Off Madison: Blogging Is The New BuskingOff Madison: Blogging Is The New Busking

    OFF MADISON—Blogging is the new busking. Talented writers are presently posted up outside the official news edifice where they’re busy bringing their readers a sharper, more personal point of view on a particular topic of interest. In a recent survey, bloggers said it now takes three hours and twenty minutes, on average, to create a […] The post Off Madison: Blogging Is The New Busking appeared first on Adpulp.

    AdPulp / 7 d. 8 h. 47 min. ago more
  • Smarten Up; Facebook and Your Mobile Phone Make You DumbSmarten Up; Facebook and Your Mobile Phone Make You Dumb

    Sean Parker, Facebook’s first President, gave an interesting talk recently, where he reveals the thinking behind the machine. The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The “solution” they ended up inventing: “It’s a social-validation feedback loop … exactly the kind of […] The post Smarten Up; Facebook and Your Mobile Phone Make You Dumb appeared first on Adpulp.

    AdPulp / 8 d. 16 h. 55 min. ago more
  • Rant of the Week: How Could Fox News Be SO Mean to Trump? (Unfair!)Rant of the Week: How Could Fox News Be SO Mean to Trump? (Unfair!)

    So you've probably seen the news that a San Francisco billionaire named Tom Steyer has launched something called "Need to Impeach."He says he plans to spend ten million dollars running commercials to rally people to sign a petition to impeach Donald Trump, who he says has, quote, "brought us to the brink of nuclear war, obstructed justice, and taken money from foreign governments," end quote.Among the outlets that ran the ad: Fox News. Continue reading at AdAge.com

    Advertising Age - Campaign Trail / 9 d. 12 h. 37 min. ago more
  • more news
  • The One Thing We Can All Hate Together: Bad AdvertisingThe One Thing We Can All Hate Together: Bad Advertising

    National In a world that's becoming more and more divided each day, Toronto ad agency john st. thinks that humanity’s shared hatred of terrible advertising might be just the thing brings us together. Their latest video, called “Make Humanity Great Again” is a note-perfect parody of Heineken’s “Worlds Apart” social experiment, except in this case, it’s not beer that gets people talking to each other, but awful tampon and erectile dysfunction ads. Amen.

    The Denver Egotist / 9 d. 13 h. 4 min. ago more
  • Let Imagination Soar This HolidayLet Imagination Soar This Holiday

    It’s that magical time of year where childhood imagination takes flight.  John Lewis brings us #MozTheMonster, a friend like no other.  He will keep you up past your bedtime, play your favorite games, and surprise you with the perfect gift this holiday season. Light up the night with John Lewis, editor Russell Icke, director Michel Gondry at Partizan, and Adam & Eve/DDB London! *** Check it out on Creativity, shots.net, & LBBOnline!

    Whitehouse Post / 9 d. 15 h. 5 min. ago more
  • Agency Brief: Pancakes, Puzzles and PromisesAgency Brief: Pancakes, Puzzles and Promises

    Happy Friday! Fun fact for those with a sweet tooth: today is National Vanilla Cupcake Day. And, much more importantly, tomorrow is Veterans Day, so if you see a member of our military, remember to thank them for serving our country. Better yet, give 'em a cupcake.Now onto this week's news roundup.Rootin' Tooty Fresh 'N Fruity for Droga Continue reading at AdAge.com

    Advertising Age - Agency / 9 d. 15 h. 23 min. ago more
  • The Andys Eliminates Categories in Dramatic Overhaul of Its Awards ProgramThe Andys Eliminates Categories in Dramatic Overhaul of Its Awards Program

    When Publicis announced in Cannes earlier this year that it would be opting out of entering advertising awards shows in 2018, the company threw a spotlight on the industry's growing awards fatigue. As the contests have expanded and proliferated, so have complaints about too many categories and too much money spent chasing accolades. But now one organization has made a dramatic move in trying to address the bloat: The International Andy Awards, run by the Advertising Club of New York for more than 50 years, has revamped the way it's giving prizes, eliminating categories as a whole, all 75-plus of them, to celebrate the best creative ideas, period.The organization announced the change in an open letter Friday morning. Entrants will now only need to submit campaigns only once -- no need to enter the same thing multiple times to be considered in multiple categories. The number of awards, as usual for The Andys, remain unfixed, given out to as many honorees as the jurors see fit. Continue reading at AdAge.com

    Advertising Age - Agency / 9 d. 18 h. 27 min. ago more
  • How to Comply with FTC Social Media 'Influencer' RulesHow to Comply with FTC Social Media 'Influencer' Rules

    While brands and social media influencers typically love to have followers, there is one most hope to avoid: the Federal Trade Commission. The FTC has made it clear that it is watching activity in social media channels, and that it is prepared to take action against both advertisers and influencers if "material connections" between an influencer and any promoted product or service are not clearly and conspicuously disclosed.Given the FTC's increased attention to noncompliant social media posts, it is likely a question of when, not if, additional advertisers and social media influencers will be targeted in formal enforcement actions.Although the FTC is operating without a full slate of commissioners and juggling competing priorities with limited resources, it has maintained a focus on influencer marketing. While some of that focus involves providing guidance -- such as the release of an updated set of FAQs answering 20 new questions about whether and how social media influencers should make disclosures in their social media posts -- the FTC has also signaled it is prepared to take action to ensure that marketers and businesses understand their legal obligations. Continue reading at AdAge.com

    Advertising Age - DigitalNext / 9 d. 19 h. 30 min. ago more
  • The Cost of Avoiding Right-Leaning Consumers OnlineThe Cost of Avoiding Right-Leaning Consumers Online

    Today's heated political environment is putting brands in a tough spot. Even if they don't want to get involved, one ad in the wrong publication can lead to a massive boycott and scads of angry posts in social media. Many brands are making efforts to spare their reputation by erring on the side of caution -- which, today, typically means steering clear of right-leaning sites.While that may be the right path for some brands for which politics are inextricably linked to the essence of the brand, it's not necessarily the best direction for most brands to take. For starters, consumers come in all political flavors and, generally, brands don't cater to that aspect of their behavior anyway. After all, you don't see "Charmin for Democrats," or "New Libertarian Laundry Detergent!" Additionally, let's not forget the independents, whom often fall into both Democratic and Republican buckets. There's little opportunity to gain new customers based on their political leanings, but a lot to be lost by targeting away from them.Opportunity lost Continue reading at AdAge.com

    Advertising Age - DigitalNext / 9 d. 21 h. 30 min. ago more
  • Is There A Little “Office Space” In Your Agency? (Rhetorical)Is There A Little “Office Space” In Your Agency? (Rhetorical)

    Over the last three decades in the workforce, I’ve had plenty of opportunities to pause and ask myself, “How did this guy get to the corner office?” Sometimes, I will answer my own question with inane chatter like, “He shows up every single day!” Thankfully, social scientists have looked into the matter, and now we […] The post Is There A Little “Office Space” In Your Agency? (Rhetorical) appeared first on Adpulp.

    AdPulp / 10 d. 1 h. 17 min. ago more
  • Intuit Banks on TBWA for Global QuickBooks CampaignIntuit Banks on TBWA for Global QuickBooks Campaign

    Intuit is working with TBWA/Chiat/Day Los Angeles on a global campaign designed to showcase the value of QuickBooks accounting software for people who work for themselves around the world.TBWA/Chiat/Day L.A. was named global creative agency of record for QuickBooks this summer, following a competitive review. RPA previously handled creative for the brand, mainly for the U.S."We had a long and successful relationship with RPA, but it was one of those things where we were looking for an agency that had local presence in core markets around in the world," says Guy Longworth, senior-VP of global marketing at QuickBooks. For QuickBooks, those include the U.S., Canada, the U.K. and Australia, with growing sales in Brazil, France and India and emerging business in Hong Kong, Singapore and South Africa. Continue reading at AdAge.com

    Advertising Age - Agency / 10 d. 14 h. 45 min. ago more
  • Hillary Clinton Reveals Another Thing Fox News Thinks Is Her FaultHillary Clinton Reveals Another Thing Fox News Thinks Is Her Fault

    Hillary Clinton popped up as a surprise participant in the recurring "Jokes Seth Can't Tell" segment on last night's "Late Night With Seth Meyers." (She was also formally interviewed in another segment on the show; see below.) For most of the segment, which is based on the premise that "There are some jokes that just sound wrong coming from Seth," it was just Meyers and his staff writers Amber Ruffin (who gets to tell the black jokes) and Jenny Hagel (who tells the lesbian jokes). But at the 2:55 mark, Clinton showed up to demonstrate that she somehow has a sense of humor about the fact that she continues to be a punching bag for conservative mediaa certain cable news network in particular.Meyers set up the joke by reading a news item: "According to a recent report, koalas may be extinct by the year 2040." At which point Clinton said, "And according to Fox News, that's my fault." (Your serve, Fox News. Surely the Clinton Foundation can be linked to the plight of the koala?)By the way, at the start of Clinton's sit-down with Meyers, he wished her a "Happy Unhappy Anniversary" (she lost the presidential election to Trump a year ago yesterday). Continue reading at AdAge.com

    Advertising Age - The Media Guy / 10 d. 17 h. 35 min. ago more
  • About Face: How the iPhone X Could Change Brand MarketingAbout Face: How the iPhone X Could Change Brand Marketing

    Facial recognition -- it's not about you unlocking your phone, it's about your phone unlocking you. For marketers, this could represent a watershed era.Since the announcement, and now the release, of the iPhone X, facial recognition has quickly become a topic of household conversation. As they are wont to do, Apple is taking a technology that previously existed in niche or academic domains and introducing it to popular culture (amid great expectation). And while the key feature is a security function -- unlocking your phone -- a mass consumer device that can recognize faces is clearly a powerful technology with potentially vast implications.By some estimates, 90% of personal communication is nonverbal. Regardless of the math, it's clear we lose a ton of signals in digital communication because we don't understand the nonverbal cues of the person on the other side of the screen. We've been using emojis and LOLs to make up for not being able to share emotion in our digital interactions. Continue reading at AdAge.com

    Advertising Age - DigitalNext / 10 d. 21 h. 30 min. ago more
  • Brevity Is The Soul of Wit, But Not On Twitter, Not AnymoreBrevity Is The Soul of Wit, But Not On Twitter, Not Anymore

    Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn’t going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, […] The post Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore appeared first on Adpulp.

    AdPulp / 11 d. 5 h. 20 min. ago more
  • Uber Set to Bring on 72andSunny as Global Creative AgencyUber Set to Bring on 72andSunny as Global Creative Agency

    Uber is set to hire MDC Partners' 72andSunny as its global creative agency, according to people familiar with the matter. The appointment comes just four months after Bozoma Saint John took the marketing helm at the ridesharing company.72andSunny declined to comment. Uber did not respond to requests.The creative review was for Uber's global work and is not expected to affect Deutsch's North American account, according to people with knowledge of the matter. However, some people close to the issue say the scope of work has not yet been determined and could eventually include North America. Deutsch, which referred inquires to Uber, won the North American creative business last summer following a review. Continue reading at AdAge.com

    Advertising Age - Agency / 11 d. 14 h. 45 min. ago more
  • Trump Strategist Says Facebook Drove $280M in DonationsTrump Strategist Says Facebook Drove $280M in Donations

    Brad Parscale emerged with a busted lip after an on-stage interview with Michael Isikoff, chief investigative correspondent at Yahoo, about his role in helping Donald Trump win the presidency.To be clear, Isikoff and Parscale did not trade any physical blows Wednesday at the Web Summit in Lisbon, but there were certainly some verbal jabs by Isikoff -- some arguably unfair -- that drew cheers from the 10,000-plus members in the audience. Instead, it seems that at some point during the interview Parscale, who serves as Trump's digital media director, bit his bottom lip.Parscale is widely credited for helping Trump win the November election by serving highly relevant ads with precision targeting to swing-state voters on platforms like Facebook. Continue reading at AdAge.com

    Advertising Age - Campaign Trail / 11 d. 15 h. 58 min. ago more
  • Trump in 280 Characters: What Does Wordy @realDonaldTrump Mean for Civilization?Trump in 280 Characters: What Does Wordy @realDonaldTrump Mean for Civilization?

    And ...Did you make it all the way through those? Kind of exhausting, right? They're 247 and 217 characters, respectively. You look at them and you think, I'm not sure I have time for this right now.Of course, given that Trump is travelingmeaning he has an unusually packed (by Trump standards) schedule, and therefore less time to tweet and watch Fox News (and tweet about watching Fox News) there's a very good chance his handlers are crafting these wordy and oddly formal (by Trump standards) tweets. We may have to wait for Trump to return to the U.S. and plant himself in front of "Fox & Friends" and "Hannity" before we can fully grasp what twice the Twitter Trumpiness might mean. Continue reading at AdAge.com

    Advertising Age - The Media Guy / 11 d. 16 h. 15 min. ago more
  • iPhone X ReviewiPhone X Review

    See Shelly Palmer lead an interactive discussion to help you visualize the future -- and then prepare for what you've envisioned -- at Ad Age Next, taking place Nov. 15 and 16 in New York. Other presenters will represent major players in what's next, including Google, Amazon, Procter & Gamble, Burger King, IBM, Walmart, The Washington Post and Wayfair. See the full agenda here.What you're about to read is going to sound like a love letter to Apple. So, just to level-set, I stand by my assertion that "Imitation Is Not Innovation." Apple's high-end smartphone offerings are now feature-competitive with high-end Android devices. If you're an iOS person, this review will make you joyful. If you're an Android person, you are going to wonder what all the fuss is about. With that in mind, here are my thoughts about Apple's new iPhone X.THE AWESOME Continue reading at AdAge.com

    Advertising Age - DigitalNext / 11 d. 17 h. 17 min. ago more
  • Wings for Heroes, But Not Wings To FlyWings for Heroes, But Not Wings To Fly

    A soldier comes home from a deployment and his buddies are there to greet him and treat him to a plate full of wings and the magic of DVR. It’s the kind of storybook narrative that “Madison Avenue” is famous for. Here’s the reality. On Saturday, November 11, 2017 all Buffalo Wild Wings restaurants in […] The post Wings for Heroes, But Not Wings To Fly appeared first on Adpulp.

    AdPulp / 12 d. 7 h. 41 min. ago more
  • 'Something Has Gone Very Wrong' With Facebook, Google and Twitter'Something Has Gone Very Wrong' With Facebook, Google and Twitter

    ICYMI, a brief (1,020-word) but important read: "Do social media threaten democracy?" (subhead: "Facebook, Google and Twitter were supposed to save politics as good information drove out prejudice and falsehood. Something has gone very wrong"), an essay that serves as the cover story of the current issue of The Economist.The unbylined (per usual Economist style) piece reads, in part,Not long ago social media held out the promise of a more enlightened politics, as accurate information and effortless communication helped good people drive out corruption, bigotry and lies. Yet Facebook acknowledged that before and after last year's American election, between January 2015 and August this year, 146m users may have seen Russian misinformation on its platform. Google's YouTube admitted to 1,108 Russian-linked videos and Twitter to 36,746 accounts. Far from bringing enlightenment, social media have been spreading poison. Continue reading at AdAge.com

    Advertising Age - The Media Guy / 12 d. 13 h. ago more
  • How PR Giant Edelman Made Its Paid-Media PlayHow PR Giant Edelman Made Its Paid-Media Play

    Edelman , for decades a public relations powerhouse, has been expanding its offerings. Now its paid media team has cemented its work in the space with an official name, Edelman Digital Performance Marketing, and a growing list of media clients and leadership talent with pedigrees from the media agency big-leagues."It used to be we were getting paid-media assignments as part of our social engagements," says Kevin King, digital global practice chair at Edelman. "Now, we're actually winning and becoming a paid agency of record, and adding other capabilities and things to that. But it's really become a first-line response for us."The firm got into the social media and digital space in earnest in the mid-2000s, and over a number of years, says King, "we became one of the largest ... social media agencies in the world, managing 850-plus brands in the social media space. As the platforms like Facebook and Twitter and everyone else made that migration from organic to paid, we found ourselves suddenly managing a pretty significant amount of media buying on behalf of our clients in the social space." Continue reading at AdAge.com

    Advertising Age - Agency / 12 d. 15 h. 40 min. ago more
  • NYT Slams One of Its Lawyers for Secretly Trying to Block Its Weinstein StoryNYT Slams One of Its Lawyers for Secretly Trying to Block Its Weinstein Story

    On Monday night, The New Yorker did something you may not have thought possible: It published another astonishing story about disgraced movie mogul Harvey Weinstein. (At this point you'd think we would have lost our ability to be shocked by anything Weinstein-relatedbut no.) The report by Ronan Farrow is headlined "Harvey Weinstein's Army of Spies" and begins,In the fall of 2016, Harvey Weinstein set out to suppress allegations that he had sexually harassed or assaulted numerous women. He began to hire private security agencies to collect information on the women and the journalists trying to expose the allegations. According to dozens of pages of documents, and seven people directly involved in the effort, the firms that Weinstein hired included Kroll, which is one of the world's largest corporate-intelligence companies, and Black Cube, an enterprise run largely by former officers of Mossad and other Israeli intelligence agencies.Farrow (who also authored The New Yorker's previous Weinstein expos, published early last month) details the various disturbing tactics deployed by Weinstein's would-be protectors. For example, "One of the investigators pretended to be a women's-rights advocate and secretly recorded at least four meetings with McGowan"actress Rose McGowan, one of Weinstein's accusers. Continue reading at AdAge.com

    Advertising Age - The Media Guy / 12 d. 18 h. 35 min. ago more
  • Paddington Bear Saves ChristmasPaddington Bear Saves Christmas

    There’s a chill in the air, and you know what that means…British holiday ads are back! Marks & Spencer brings us this heartwarming piece staring the beloved Paddington Bear. A coincidental crossing-of-paths on Christmas Eve turns a luckless robber into Santa Claus, with Paddington as the unassuming hero. Paddington helps the burglar rediscover himself and Christmas just in time to pass on the holiday cheer! M&S have turned this into a Christmas storybook, available for purchase with all proceeds going to NSPCC to help fund the important Childline service throughout the holidays. Celebrate the holidays with Marks & Spencer, editor John Smith, director Daniel Kleinman at Rattling Stick, Framestore, and Grey London #LoveTheBear *** Check it out on Creativity, LBBOnline, & shots.net!

    Whitehouse Post / 12 d. 23 h. 30 min. ago more
  • Classic Ad Review: Wisk's Ring Around the CollarClassic Ad Review: Wisk's Ring Around the Collar

    "Those dirty rings! You've tried scrubbing them out, soaking them out, but you can still come out with"gather round, readers of a certain age, and repeat after me"RING AROUND THE COLLAR!" As indelible as a nursery rhyme, that weirdly accusatory line was launched in 1971 in an ad campaign for Wisk laundry detergent and became one of the most memorable ad phrases ever written.Why? Sheer repetition, for one. It was heard an average of five times per 30-second spot. Created at BBDO by Jim Jordan, inventor of "nameonics," "Ring" packed a punch. Secondly, as ad historian James Twitchell explained, it embodied what motivational psychologists call "constructive discontents." Instead of needing something, he said, consumers are "persuaded to remove ... dissonance and reestablish equilibrium."Ah, yes, perceived equilibrium. The early 1970s saw "women's lib" grow in force, but Wisk went old-schooljust straight-up housewife stain-shaming. Continue reading at AdAge.com

    Advertising Age - Agency / 13 d. 2 h. 30 min. ago more
  • Texas Attorney General to Fox News: Churches Should Arm Parishioners or Hire SecurityTexas Attorney General to Fox News: Churches Should Arm Parishioners or Hire Security

    In the wake of Sunday's shooting at First Baptist Church in Sutherland Springs, Texas, which left 26 dead, the media is once again debating the need for stronger gun control laws.But for one guest on Fox News, there is no debatebecause new gun control laws, he feels, wouldn't help. "You can't necessarily keep guns out of the hands of people who are going to violate the law," Texas Attorney General Ken Paxton, a Tea Party Republican, declared on Sunday during Fox News' breaking coverage of the massacre. "If someone is willing to kill someone, they're also going to be willing to violate a gun law." Continue reading at AdAge.com

    Advertising Age - The Media Guy / 13 d. 16 h. 50 min. ago more
  • Watch: The Paradise Papers Explained in 120 SecondsWatch: The Paradise Papers Explained in 120 Seconds

    The Guardian, the UK newspaper, asks a very good question: "What are the Paradise Papers?"and then offers a concise answer in the form of the two-minute animated video above.For more in-depth takes, also from The Guardian, see "What are the Paradise Papers and what do they tell us?" (subhead: "The leak of 13.4m documents shows the scale of the offshore empire and involves everyone from the Queen to Facebook") and "Paradise Papers leak reveals secrets of the world elite's hidden wealth" (subhead: "Files from offshore law firm show financial dealings of the Queen, big multinationals and members of Donald Trump's cabinet").In this morning's Ad Age Wake-Up Call, Angela Doland sums up the entanglement of Facebook and Twiter in the Paradise Papers. For more details about the U.S. political scandal emanating from the Paradise Papers, see The New York Times' "Commerce Secretary's Offshore Ties to Putin 'Cronies'." The piece, reported by Mike McIntire, Sasha Chavkin and Martha M. Hamilton, appears on the front page of this morning's print edition of the Times and begins, Continue reading at AdAge.com

    Advertising Age - The Media Guy / 13 d. 18 h. 15 min. ago more
  • Miss Spicey? This 'SNL' Sarah Huckabee Sanders Music Video Might HelpMiss Spicey? This 'SNL' Sarah Huckabee Sanders Music Video Might Help

    When White House Press Secretary Sean Spicer left the Trump administration in August, it seemed like a big loss for "Saturday Night Live," which had repeatedly brought on guest star Melissa McCarthy to hilariously lampoon "Spicey" last season. Spicer's replacement, Sarah Huckabee Sanders, may not be quite as bombastic, but she has quickly gained a reputation for being similarly combative and condescending toward the press corpsand for issuing garbled, nonsensical defenses of President Trump and his team.What does it take to do that day after day? Confidenceof the defiant kind that Demi Lovato sings about in her hit "Confident." The music video for that song gets a "Saturday Night Live " reimagining in this prerecorded segment that aired as part of the weekend's show. In it, Aidy Bryant belts out Lovato's anthem, changing a few lyrics along the way (e.g., "So you say I'm complicated / That I must be outta my mind" becomes "So you say that I'm a puppet / That I must be outta my mind"). Continue reading at AdAge.com

    Advertising Age - The Media Guy / 13 d. 19 h. 45 min. ago more
  • 'Diversity Raises the Bar': Cindy Gallop Declares War on Sexual Harassment in Advertising'Diversity Raises the Bar': Cindy Gallop Declares War on Sexual Harassment in Advertising

    Cindy Gallop has some breaking news for advertisers: "The biggest issue facing our industry today is not diversity -- it's sexual harassment, which prevents gender equality and diversity from happening," the diversity advocate said Friday at the 3% Conference in New York City.During her closing keynote speech, Gallop, a consultant and founder of IfWeRanTheWorld, brought up research from The Agency Circle diversity survey in Australia this summer, which states that 42 percent of all female employees across all agencies reported they have experienced sexual harassment at some point in their advertising career. Also, nearly half (45 percent) of women said they feel vulnerable because they are women.While this study was performed in Australia, Gallop said she's sure the numbers are similar in the U.S. and other markets. Continue reading at AdAge.com

    Advertising Age - Agency / 16 d. 11 h. 52 min. ago more
  • Aware Meditation Announces Holiday Stress Reduction TechniquesAware Meditation Announces Holiday Stress Reduction Techniques

    Aware Meditation is hosting 2 FREE stress reduction workshops to assist with the upcoming holiday season. First on November 11th at 6:15pm 6006 Laurel Canyon Blvd, North Hollywood, CA and the second on December 2nd in Sherman Oaks, CA.

    PRLeap - Advertising / 17 d. 2 h. 30 min. ago
  • The real genuis of ‘and’The real genuis of ‘and’

    There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but its sends shivers down our collective spines. The advertising industry hates the word ‘and’. Instead, if we are really honest, we much prefer the word ‘or’.  We tend to be ‘or’ sorts of people. Ours is a binary world. You can grow the market or grow the brand not both. You can seek more penetration or greater weight of purchase, not both. You can build the brand or sell the product, not both. You can buy route one or route two, not both. You can have it good or fast, not both. Of course ‘or’ has served us well over the years, we feel comfortable and familiar with it like a favourite jumper, re-runs of Frasier or the weekly print edition of Campaign. But perhaps it is time that we recognised the true potency of ‘and’ for the first time. Perhaps it’s time we welcomed ‘and’ back into our lives. You see, the thing we most dislike about ‘and’ is the source of its greatest power. ‘And’ may seem like it represents compromise but it also resolves contradictions. It brings equally desirable opposites together. Like Sweet and Salty popcorn. In fact, many of today’s most successful brands harness the power of ‘and’ to huge effect. EasyJet has resolved the eternal contradiction in their category between value and service, most notably in delivering allocated seating on a budget fare. EE has built the largest network brand in the UK by bringing together technological superiority and humanity. Direct Line has upset convention by transforming its brand reputation and commercial performance at the same time. Wherever you find a brand that resolves a contradiction you find success. For real transformation usually lies outside the bounds of accepted wisdom, outside the orthodox and convention. And in a business environment that demands the seemingly impossible, to deliver topline growth and bottom line cost reduction, defying convention is an absolute imperative. There are many contradictions or tensions that face the advertising business. But perhaps the most pressing are those between culture and collateral, creativity and performance, intuition and data and craft and speed. At least they seem a good place to start. It was in these pages that the battle lines were originally drawn between those that create culture for their clients and those that create collateral, a deliberately pejorative term for personalised communication.  We may like the idea that clients should have to make a decision between culture and collateral when choosing an agency but I’m not entirely sure that they do. When it comes to delivering creative marketing or performance marketing our whole industry stands divided. Not only does this divide our agencies, more fundamentally it divides our clients, often into different factions in the same organisation. Failing to resolve this contradiction is weighing anchor-like on the progress of our businesses. There is a powerful schism in strategy too. There are planners and indeed entire agencies that will not countenance the possibility that data might not hold every answer, that have lost contact with their intuition. And equally there are far too many strategists that comfort themselves with this thought only because the accountability delivered by data makes them feel profoundly insecure. And when it comes to making the product that consumers actually experience, the very fact that the world in which we live is deluged by crass drivel points up the inability of the industry to produce quality output in sufficient volume and with speed for the demands of the businesses we serve. Craft and speed have been set against each other. These are the tensions that the smarter amongst us will actively seek to resolve in the coming months, not simply in our rhetoric but in our structures, processes and talent. And resolve with conviction, because right now there are two kinds of agencies, those that stick to the comfort of convention and bull-shitters. For no one agency has yet successfully shown that it can address these tensions in anything more than a cursory and unconvincing manner. And to be clear, this is a race. But the prize on offer isn’t simply the value we offer to our clients and the business that we can do as a result. It is the leadership of our industry. And that is a prize for which its worth dumping our obsession with ‘or’. The post The real genuis of ‘and’ appeared first on Adliterate.

    Adliterate / 17 d. 10 h. 30 min. ago more
  • Alibaba Quarterly Revenue Surges 61% As It Pushes Ahead With 'New Retail' StrategyAlibaba Quarterly Revenue Surges 61% As It Pushes Ahead With 'New Retail' Strategy

    Chinese e-commerce giant Alibaba Group raised its outlook for full-year revenue growth after reporting its fastest pace of sales since its record 2014 initial public offering -- an indicator of strong Chinese consumer spending.With sales growth of 61 percent booked for the September quarter, billionaire Chairman Jack Ma is now pushing deeper into shaking up China's old-school retail sector. Alibaba, China's biggest company, is enlisting half a million mom-and-pop shops as part of a drive to woo customers both online and in-store as it opens its wallet to boost services to merchants on its platform. That's on top of an avowed $30 billion spending plan for everything from artificial intelligence and cloud computing to logistics.Cloud computing revenue doubled in the September quarter, cementing its place as one of Alibaba's fastest-growing businesses, in direct competition with Amazon.com Inc. and Tencent Holdings Ltd. But in the long run, it's staking the future on its bread-and-butter operation of catering to consumers. Continue reading at AdAge.com

    Advertising Age - Global / 17 d. 18 h. 40 min. ago more
  • You Can FlyYou Can Fly

    Let’s head to a world filled with magic, a place where you never have to grow up. Let’s go to a world where the happiest things are, a place where #YouCanFly. Take the trip with Disney, editor Christine Wolf,  director Tobias Granstrom at RSA, & mcgarrybowen!

    Whitehouse Post / 17 d. 23 h. 29 min. ago
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  • Dollar Shave Club Wants To Change Your LifeDollar Shave Club Wants To Change Your Life

    Enter Dollar Shave Club’s wacky world of buttery shaving goodness with editor Tobias Suhm and director Ian Pons Jewell at Reset. Who knew shaving could feel so sexy?  *** Editor’s pick on Creativity!

    Whitehouse Post / 18 d. 23 h. 29 min. ago
  • Thinking Pink at Global Healthcare ManagementThinking Pink at Global Healthcare Management

    Global Healthcare Management proudly supports the fight against breast cancer.

    PRLeap - Advertising / 19 d. 2 h. 30 min. ago
  • Northwood Industries Continues Family Legacy With New WebsiteNorthwood Industries Continues Family Legacy With New Website

    Northwood Industries has been serving the people of Wisconsin and Minnesota for over 20 years with a wide variety of custom storage sheds, garages, gazebos, outdoor furniture, and more. Their recent launch of a new website is the latest chapter in the success story of this family-owned and operated business.

    PRLeap - Advertising / 19 d. 2 h. 30 min. ago
  • Twenty-Seven Ways Marketers Can Use BlockchainTwenty-Seven Ways Marketers Can Use Blockchain

    Blockchain is on the agenda at the Ad Age Next conference on Nov. 15 and 16. Come see PMG's Dustin Engel dive deep on "What the Heck Is Blockchain and Why Should the Industry Care?"Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may have a bigger impact than anything marketers have encountered since the advent of the internet.Defining "blockchain" in 2017 is akin to defining the internet in the early 1990s. Most people still can't clearly describe what the internet is, but they know it is the backbone of the Web, email, streaming video, and mobile apps. Blockchain technically describes blocks of data strung together as a distributed ledger running over a peer-to-peer network that authenticates and protects the data. In practice, people will become familiar with blockchain through its uses, such as payments, identity verification, and others. Continue reading at AdAge.com

    Advertising Age - DigitalNext / 19 d. 20 h. ago more
  • The Heist We Need To Talk AboutThe Heist We Need To Talk About

    Lack of healthcare & it’s resources is the horrific reality for millions. James Forbes-Robertson teams again with director Tom Green at Stink to create a harrowing PSA for Oxfam, shedding light on the immediate, disastrous repercussions when corporations don’t pay their taxes. #WeWontLiveWithPoverty James & director Tom Green’s recent collaboration on the visceral, significant “Still The Most Shocking Second A Day” for Save The Children brought home a Gold Editorial Lion at Cannes! *** Pick of the Day on Creativity & David Reviews.

    Whitehouse Post / 19 d. 23 h. 30 min. ago more
  • Flex Rental Solutions and LASSO Team Up Flex Rental Solutions and LASSO Team Up

    Event industry partnership saves companies time and money by eliminating redundant data entry and helps further streamline the entire event workflow.

    PRLeap - Advertising / 20 d. 2 h. 30 min. ago
  • Facebook's Testimony Says Russia Posts Reached 126 Million UsersFacebook's Testimony Says Russia Posts Reached 126 Million Users

    Facebook is planning to tell a Congressional panel in more detail just how deeply Russian ads and posts infiltrated the news feeds of U.S. voters on its social network, according to prepared testimony obtained by Bloomberg.At a Senate Judiciary subcommittee hearing Tuesday, General Counsel Colin Stretch will say that 29 million people were directly served content from accounts backed by the Internet Research Agency, a pro-Kremlin Russian group. Those posts, after they were liked, shared and commented on, traveled to the news feeds of approximately 126 million people at some point over a two-year period, his testimony states. That's equivalent to about 40 percent of the U.S. population.Facebook's testimony portrays the company as shocked about Russian use of its platform for political means -- and eager to come up with solutions so it doesn't happen in the future. The planned remarks underscore that the social network is doing its part to coordinate with Congress so investigators can understand the problem. The hearing Tuesday and two more planned for Wednesday mark the culmination of a weeks-long communication offensive with legislators, including blog posts, executive outreach and the hiring of crisis public relations firms. Facebook may be betting that being helpful and conciliatory now makes it less likely to face cumbersome regulation, though the company says it is open to some legislation on advertising. Continue reading at AdAge.com

    Advertising Age - Campaign Trail / 20 d. 11 h. 5 min. ago more
  • Watch the Newest Ads on TV From Beats, Dropbox, Mtn Dew and MoreWatch the Newest Ads on TV From Beats, Dropbox, Mtn Dew and More

    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Atlanta Falcons wide receiver Julio Jonesalong with four other Julio Jonesesplugs all the different types of shows you can watch on YouTube TV. Dropbox says "The world needs your creative energy" in a vividly animated spot. And Beats presents a selection of "boss tips" from actress and comedian Liza "Lizzza" Koshy of YouTube and "Freakish" (Hulu) fame. Continue reading at AdAge.com

    Advertising Age - The Media Guy / 20 d. 13 h. 30 min. ago more
  • Apple iPhoneX Epic Fail UpdateApple iPhoneX Epic Fail Update

    I wrote the last half of this articlesee "THE ORIGINAL ARTICLE" belowon Oct. 27, circa 4:15 a.m. ET. I was tired and in a foul mood. I published it, posted it on my site, tweeted about it, and did all the things I usually do with my content.I received some ribbing from friends who suggested that I might "need some tech advice." As you can imagine, I received many comments from people who had a similar experience. And as you can also imagine, I received just as many comments from diehard fanpeople saying stuff like "Shelly, you're too stupid to own a smart phone." I've heard that one before, but it never gets old.Then, on Saturday, October 28, 2017, circa 2:30 p.m. ET, my phone rang: Continue reading at AdAge.com

    Advertising Age - DigitalNext / 20 d. 15 h. 44 min. ago more
  • What You Need to Know About the Trump Pal Twitter BannedWhat You Need to Know About the Trump Pal Twitter Banned

    Oh dear. Stone really lost his shit. So, what did Twitter say about banning him?Nothing officially, because Twitter says it doesn't comment about the status of individual accounts. But just below the "Account suspended" notice where Stone's Twitter feed used to be, there's a line that reads, "Learn more about why Twitter suspends accounts, or return to your timeline." One particular passage in the linked page, titled "About suspended accounts," is obviously relevant:Abusive Tweets or behavior: We may suspend an account if it has been reported to us as violating our Rules surrounding abuse. When an account engages in abusive behavior, like sending threats to others or impersonating other accounts, we may suspend it temporarily or, in some cases, permanently. Continue reading at AdAge.com

    Advertising Age - The Media Guy / 20 d. 17 h. 35 min. ago more
  • Russell Icke with 2 Editorial Wins at Ciclope 2017!Russell Icke with 2 Editorial Wins at Ciclope 2017!

    Editor Russell Icke strikes twice with a Silver long form Editorial win for “Appocalypse” and a Bronze short form Editorial win for Lacoste’s “Timeless” at the 2017 Ciclope Awards! Congrats to Russell! “Appocalyspe” took additional Silvers in Casting and Production Design, and was a finalist in Adapted Music, Cinematography, and Direction. “Timeless” took Silver in Cinematography and was a finalist in Casting and Direction. Congratulations to director Tom Kuntz, director Seb Edwards, & the teams at Wanda Paris, Academy Films, BETC Paris, MJZ, and our client! Some other finalists include Absolut’s “One Night,” edited by Russell Icke, for Direction & VFX. Hornbach’s “Your Project Only Belongs To You,” edited by Tobias Suhm, was a finalist in Direction, and “The New Gentleman” for Givenchy, edited by Lisa Gunning, took finalist in Direction & Cinematography. Big congratulations to all teams involved!

    Whitehouse Post / 20 d. 23 h. 29 min. ago more
  • Spectrum Technologies opens a new office in Seattle to better serve SPM clients in the Pacific Northwest Spectrum Technologies opens a new office in Seattle to better serve SPM clients in the Pacific Northwest

    The company expands its footprint by opening a new office in Bellevue, WA to better serve its expanding customer base in the Pacific Northwest.

    PRLeap - Advertising / 21 d. 2 h. 30 min. ago
  • Simon Dumenco on Leaked Crisis Management LettersSimon Dumenco on Leaked Crisis Management Letters

    Breaking news: The email server of a leading crisis-management PR agency has been breached, revealing details of how the firm crafts what it calls public messages of "prideful contrition" for its clients. Also leaked: a document for clients labeled "Draft Public Statements." Ad Age Media Guy Simon Dumenco is withholding the names of the firm and its clients as he attempts to determine if the crises outlined in the statements represent real or hypothetical scenarios.Draft client letterDear [redacted], Continue reading at AdAge.com

    Advertising Age - The Media Guy / 21 d. 2 h. 30 min. ago more
  • We need to think more about advertisingWe need to think more about advertising

    Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent of a radical approach to strategy that helped make the agency’s work so distinctive in the 1990s, like many great planners, he was also immensely thoughtful about this business. Adam fundamentally believed in the power of advertising, not simply in advancing the commercial ambitions of his clients but also over society as a whole. And he felt that advertising was far too powerful to be left to people that didn’t really care about it. Whether those that viewed advertising as a bit of a laugh while they finished off their screenplay or those that simply saw it as a commercial tool with no wider obligation to the world in which it worked. He taught me that responsible ad people had to concern themselves with the unintended consequences of their actions as well as the intended consequences. Twenty years after Adam Lury stepped away from our industry it appears that the Advertising Standards Association may have finally caught up with him. Much has been written about the recent ASA report on gender stereotyping in advertising – Depictions, Perceptions and Harm – but its real importance is in starting to address some of those unintended consequences. In doing so it recognises that advertising has a far greater contract to uphold with society than simply to be legal, decent and honest. Advertising, its creators and clients must be more aware and take greater responsibility for its impact on us all and not simply on those for whom the message was intended. Our work, while often seemingly benign, by its very nature includes and excludes, accepts and rejects and ultimately helps govern how we see ourselves. And as an industry we have to reflect on our power to promote progress, inclusion and change or in fact to frustrate and thwart it. For every Protein World ad that is so blatantly offensive that its crimes are called out and lead to a ban, there are thousands upon thousands of seemingly innocuous ads, which are far more damaging in their representation of women and other members of the society that we serve. At Saatchi & Saatchi we recently compiled a reel of ads from the early 1970s aimed specifically at women with children and compared it with a reel from the middle of this decade. The similarity of the two, despite the profound social changes of the last four decades makes it hard to argue that advertising isn’t somehow unconsciously ‘policing’ what we all consider normal and acceptable. Individual advertisers may claim that they do not have a responsibility to society in their work, satisfying themselves that their only job is to return the investment made and stay within the rules. However, as a marketing community we have to be more thoughtful about the collective effect of the work we create. For thoughtlessness is not only the greatest scourge of our industry, it is the greatest threat. Too many people in and around our business are thinking too little about what they are making and the real impact it will have. And the result, whether it is the inappropriate representation of women, the inadequate representation of others or the cavalier approach to reaching all of us, is that we threaten the very consent that advertising depends upon to work. For it is the actions of all of us that determine the freedoms of any of us. The ASA’s report is hugely welcome but it shouldn’t have been necessary. And if there were a one or two more thoughtful people in this business, it wouldn’t have been. The post We need to think more about advertising appeared first on Adliterate.

    Adliterate / 24 d. 17 h. 35 min. ago more
  • French Road Safety : BikeFrench Road Safety : Bike

    “Behind the wheel, cell phones can kill.” Agency: La Chose, Paris, France

    Adoholik: Creative / 24 d. 21 h. 53 min. ago
  • Time Is Running OutTime Is Running Out

    The clock is ticking. Can the drowning girl be saved? Will he resuscitate the injured soldier in time? Are tears enough to bring back the Kung Fu master? Watch above to find out. Editor Matthew Wood keeps the story alive with directors Hoffman / Metoyer at MJZ and Leo Burnett in this cinematic, action packed spot for Samsung!

    Whitehouse Post / 24 d. 23 h. 29 min. ago
  • Marketing Optimization Has a Rampant Pseudoscience ProblemMarketing Optimization Has a Rampant Pseudoscience Problem

    In the rapidly changing world of digital marketing, "real-time" has become the desired adjective for any action. While long-term optimization is everyone's goal, marketers live in the "here and now," with quarterly company goals and daily media targets. And while "optimizing in real-time" may sound alluring, it may not produce long-term, sustainable results or meet the requirements of statistical science.Marketers and ad tech companies have increasingly turned good statistical science into pseudoscience for the sake of expediency.In any optimization, you have an explore phase, where you're testing to figure out a winning strategy, and an exploit phase, where you use your winning strategy. Uunfortuntely, a pseudoscience approach gives the false sense that you've figured out the winning strategy. Two of the biggest pseudo-optimization offenders are randomization of creative by impression and something called multi-armed bandit algorithms. Both of these offenders favor instant gratification over long-term results. Continue reading at AdAge.com

    Advertising Age - DigitalNext / 25 d. 16 h. 30 min. ago more
  • How Do You See the Future?How Do You See the Future?

    We're resurfacing this article, which Ad Age published in June, because the response it generated encouraged us to invite the author to deliver an interactive version at Ad Age Next, taking place in New York on Nov. 15 and 16. Next is the evolution of our biggest event, the annual Ad Age Digital Conference. Get more info here. Tomorrow will be nothing like today. It may look and feel a lot like today -- you'll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today. Tomorrow there will be 600,000 new smartphone activations, 540,000 new computers sold, hundreds of thousands of new cloud computing credentials issued, hundreds more petabytes of data traveling through the internet, thousands more miles driven by autonomous vehicles, millions of new words interpreted by Natural Language Understanding (NLU) systems, billions of new patterns learned by machines, and billions of new lines of code created. Tomorrow will be nothing like today.With that in mind, it might be fun to think about how some of things that will make tomorrow different might impact how you spend your day. So let's play a game about the future called, "What Do You Believe?" Continue reading at AdAge.com

    Advertising Age - DigitalNext / 26 d. 17 h. 19 min. ago more
  • The ODM Group Visits Stainless Steel Merchandize FactoryThe ODM Group Visits Stainless Steel Merchandize Factory

    The staff of the sourcing company ODM group recently visited one of their preferred suppliers in China that specializes in stainless steel merchandize.

    PRLeap - Advertising / 27 d. 2 h. 30 min. ago
  • What #MeToo Is Teaching AIWhat #MeToo Is Teaching AI

    Artifical intelligence is getting smarter every day. Google's AutoML project has learned to replicate itselfearly steps on the path to superintelligence. Just down the hall at Google parent Alphabet, DeepMind's AlphaGoZero trained itself to beat the human-trained AlphaGo 100 games to zip! As we move closer to a world where machines train themselvesbut think for uscomplicated questions about fairness and biases arise.#MeTooIn response to the Harvey Weinstein allegations, the hashtag #MeToo began to surface on social media. The Twitter and Facebook posts were heart-wrenching and, in some cases, gut-wrenching. Not surprisingly, many of the personal stories included words, phrases, and concepts not usually associated with the profiles, the previous behaviors, or even the genders of the authors. Continue reading at AdAge.com

    Advertising Age - DigitalNext / 27 d. 17 h. 52 min. ago more
  • Social's Tipping Point of Data Accessibility Is HereSocial's Tipping Point of Data Accessibility Is Here

    Social advertising continues to boom. With one-third of all digital display budgets going to Facebook and projections of social ad spend exceeding $50 billion in 2018, brand marketers are quickly facing several new data challenges -- none of which can be ignored. As investment levels explode, so do the data exhausts. This is forcing brands to ask: Do I control the access to my data, and what happens if I don't?First, it is important to define data accessibility. In this context, it means complete and uncompromised access of all social advertising data, no matter how many subbrands, teams or partners a company works with. Without control of their data and who can access it, a brand that switches agencies and needs to transfer millions of social advertising dollars and years of intelligence will have to spend months manually moving this data from the previous partner, assuming they even have access to this information.If you're like most marketers, you're probably wondering: Does my company control our social advertising data? Where does this data live? Can I access it in its entirety? As marketers are finding out, the need for data accessibility is at a tipping point, and answering these questions is imperative for success going forward. Continue reading at AdAge.com

    Advertising Age - DigitalNext / 27 d. 19 h. 30 min. ago more
  • Building Branded Voice Experiences: 6 Things to KnowBuilding Branded Voice Experiences: 6 Things to Know

    In 2017, more than 24.5 million voice-based devices will be shipped to consumers -- effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new form of "always-on" interaction between consumers and their favorite brands. It opens up an instant, hands-free and frictionless dialogue right in your own home, without having to keep a mobile device constantly at your side. As this technology becomes ubiquitous, brands will try to monetize their audiences through "voice-native" ad experiences.But as with any new and emerging marketing channel, meeting the opportunity is easier said than done. Continue reading at AdAge.com

    Advertising Age - DigitalNext / 30 d. 15 h. ago more
  • ECCB wins 2017 WIAL Award for Best ApplicationECCB wins 2017 WIAL Award for Best Application

    The Eastern Caribbean Central Bank (ECCB) uses Action Learning to rapidly develop agile leaders who can consistently deliver winning results in an increasingly tumultuous global environment. This won ECCB the 2017 Best Application Award from the World Institute for Action Learning (WIAL).

    PRLeap - Advertising / 31 d. 2 h. 30 min. ago
  • GreenRope Named Top 25 Marketing Automation Software On The GetApp Review PlatformGreenRope Named Top 25 Marketing Automation Software On The GetApp Review Platform

    GreenRope excited to make GetApp's list for the Top 25 Marketing Automation Software in 2017!

    PRLeap - Advertising / 31 d. 2 h. 30 min. ago
  • Save 35% on Any but OpenCart Theme from the Marketplace on October 17-19Save 35% on Any but OpenCart Theme from the Marketplace on October 17-19

    TemplateMonster starts the season of the special holiday deals long before the festive season starts. You should have already seen the inventory of 26,000+ ready-made designs for all purposes imaginable. You should have also chosen a couple of themes that you enjoy the most. Now, it's time to download them at a good discount.

    PRLeap - Advertising / 31 d. 18 h. 30 min. ago
  • Ikea U.K. Invites Brits to Its 30th Birthday BashIkea U.K. Invites Brits to Its 30th Birthday Bash

    Ikea U.K. is throwing a house party to celebrate its 30th birthday, and everyone's (kind of) invited.The Swedish furniture retailer has taken over a house in London's Soho neighborhood and recreated typical living rooms from the '80s, '90s and the noughties, as well a space dedicated to the home of the future.Public tickets to the night events, which start Wednesday and go through Saturday, were gone in 24 hours, but people can still "join" the party via VR headsets in Ikea's stores around the country. And no tickets are required to visit during regular store hours. Continue reading at AdAge.com

    Advertising Age - Global / 32 d. 12 h. 51 min. ago more
  • Hero Motocorp : Impaired Judgment - CyclistHero Motocorp : Impaired Judgment - Cyclist

    “ALCOHOL IMPAIRS YOUR JUDGEMENT. _________________ Don’t drink and drive.” Agency: JWT, Gurgaon, India

    Adoholik: Creative / 34 d. 23 h. 41 min. ago
  • LASSO Selected to Speak in Staffing World 2017's Inaugural Tech ParkLASSO Selected to Speak in Staffing World 2017's Inaugural Tech Park

    LASSO announces its participation at Staffing World 2017 and was chosen to present at the American Staffing Association's debut Tech Park.

    PRLeap - Advertising / 37 d. 2 h. 30 min. ago
  • Starbucks : TogetherStarbucks : Together

    Agency: Rai, São Paulo, Brazil

    Adoholik: Creative / 37 d. 22 h. 22 min. ago
  • Raid : Have MercyRaid : Have Mercy

    “Have mercy, use Raid.” Insects have 1,000,000 ways of dying to choose from. So they’d rather die fast when the time comes. Agency: NII, Kyiv, Ukraine

    Adoholik: Creative / 39 d. 0 h. 46 min. ago
  • BIC : StolenBIC : Stolen

    “Biro pens are the most stolen object in the world.” Advertising School: Leeds Arts University, UK

    Adoholik: Creative / 39 d. 0 h. 53 min. ago
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  • El Universo Newspaper : Boomerang HitlerEl Universo Newspaper : Boomerang Hitler

    “History is back. Special edition with the 95 most important news since 1921.” Agency: Koenig Comunicación, Guayaquil, Ecuador

    Adoholik: Creative / 44 d. 22 h. 3 min. ago
  • Peter Brabeck-Letmathe: Ad Hall of Fame Inductee Talks Nestl and Clean WaterPeter Brabeck-Letmathe: Ad Hall of Fame Inductee Talks Nestl and Clean Water

    Even before the internet was firmly established, Peter Brabeck-Letmathe, chairman emeritus and former chairman and CEO of the Nestl Group, strove to establish a one-on-one relationship with consumers. His view was that mass communications was no longer effective."You have to become more and more a one-on-one partner with your consumers. But in the early '90s that wasn't the model, Peter told me in a video interview for his induction into the Advertising Hall of Fame. When ad agencies bought media for Nestl campaigns, they wanted Nestl to broaden the message by increasing frequency."[They said,] 'Make your sending strong. Push more,' and I said no. If I'm not recognized by the individual as a partner, they won't listen to me." Continue reading at AdAge.com

    Advertising Age - Rance Crain / 45 d. 18 h. 45 min. ago more
  • Mitchell Eye Centre : FuneralMitchell Eye Centre : Funeral

    “Get Your Tears Back.” Agency: WAX, Calgary, Canada

    Adoholik: Creative / 46 d. 1 h. 34 min. ago
  • Disque-Denúncia : CordsDisque-Denúncia : Cords

    “The most powerful weapon against crime: your call.” Agency: Agência3, Rio de Janeiro, Brazil

    Adoholik: Creative / 48 d. 2 h. 17 min. ago
  • Wrigley’s : Dentist Dr. SchmidtWrigley’s : Dentist Dr. Schmidt

    “Foolishly recommended by dentists since 1987.” Agency: BBDO, Düsseldorf, Germany

    Adoholik: Creative / 52 d. 2 h. 32 min. ago
  • Brazilian Coffee Shops : Drink & DriveBrazilian Coffee Shops : Drink & Drive

    “Drink & Drive.” Agency : TBWA Hunt Lascaris, South Africa Via [joelapompe]

    Adoholik: Creative / 54 d. 2 h. 15 min. ago
  • Uber to Lose London License; Company Will Appeal DecisionUber to Lose London License; Company Will Appeal Decision

    Uber says that it will appeal the decision of Transport for London, issued Friday, not to renew its license in the city.Just an hour after Transport for London, backed by London Mayor Sadiq Khan, said it had found that Uber was "not fit and proper" to hold the license after it expires on Sept. 30, Uber retailiated in a statement, saying that "Transport for London and the mayor have caved in to a small number of people who want to restrict consumer choice."TfL has today informed Uber that it will not be issued with a private hire operator licence. pic.twitter.com/nlYD0ny2qo Continue reading at AdAge.com

    Advertising Age - Global / 58 d. 19 h. 48 min. ago more
  • Time Magazine Examines a Man-Made Disaster: the Democratic PartyTime Magazine Examines a Man-Made Disaster: the Democratic Party

    Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco. Continue reading at AdAge.com

    Advertising Age - Campaign Trail / 59 d. 17 h. 10 min. ago
  • WeChat Parent Opens an Ad Bureau in Silicon ValleyWeChat Parent Opens an Ad Bureau in Silicon Valley

    WeChat's U.S. invasion continues as its parent company Tencent builds out ad services for American brands looking to reach Chinese consumers.The Chinese mobile messaging giant, with 963 million monthly users, is opening an ad bureau inside its Palo Alto, Calif.-outpost to start promoting the service to U.S. advertisers."Advertisers can actually spend some ad budgets and get brand awareness in China," says Poshu Yeung, VP of international business at Tencent. "Targeting options allow advertisers to target Chinese travelers who are potentially going to the U.S. within the next month." Continue reading at AdAge.com

    Advertising Age - Global / 59 d. 20 h. 45 min. ago more
  • Rapper's Delight: China's Hip-Hop Talent Showcase Boosts BrandsRapper's Delight: China's Hip-Hop Talent Showcase Boosts Brands

    .teads-inread {display:none;} Continue reading at AdAge.com

    Advertising Age - Global / 68 d. 4 h. 30 min. ago
  • Hearst's Frank Bennack Sees Opportunity For 'Legacy' MediaHearst's Frank Bennack Sees Opportunity For 'Legacy' Media

    Frank Bennack Jr. got his start in business as the poor man's Dick Clark.Frank, now the executive vice chairman and former CEO at Hearst, hosted a dance program called "Times for Teens" in his hometown of San Antonio. He even sold ads for it.I asked him if he ever wanted to have a career in show business. "The short answer is not different from what I've been able to do, and that is to gather some assets from Hearst that fit the category [of entertainment] in general," he said. "Who would imagine that I would ultimately end up running a company that owned as many television stations and cable networks et cetera as we do? So, very valuable early training." Continue reading at AdAge.com

    Advertising Age - Rance Crain / 68 d. 4 h. 30 min. ago more
  • Grey London Breakaway Trio Launch 'Uncommon Creative Studio'Grey London Breakaway Trio Launch 'Uncommon Creative Studio'

    The trio that transformed Grey London from a pedestrian outpost of a global network into one of London's hottest creative shops, and then abruptly quit, launches a much-anticipated startup today.Nils Leonard, Grey London's ex-chairman and chief creative officer, is opening Uncommon Creative Studio with his former chief executive, Lucy Jameson, and managing director, Natalie Graeme.They quit in June 2016, and have been serving out the non-compete agreements that are strictly enforced at WPP shops. (A previous WPP breakaway, by RKCR/Y&R execs to form Adam & Eve, jumped the gun and those execs ended up having to both pay and apologize to WPP). Continue reading at AdAge.com

    Advertising Age - Global / 70 d. 0 h. 30 min. ago more
  • 'Officially Bonkers': Genderless Kids Clothes Create Controversy in U.K.'Officially Bonkers': Genderless Kids Clothes Create Controversy in U.K.

    John Lewis, the upmarket retailer best known for its tear-jerking Christmas ads, has become an unlikely flag-bearer in the gender equality movement.The favorite department store of the British middle classes has created a gender-neutral children's clothing department, and in so doing is attracting the kind of controversy that it has spent the last 150 years trying to avoid.Gender neutral clothing itself is hardly new. Both H&M and Zara have created unisex ranges for adults, while more high-end fashion names like JW Anderson and Rick Owens have championed unisex designs. Last year, Louis Vuitton dressed Jaden Smith, the 17-year-old son of Will Smith, in pieces from the women's clothing range for an ad campaign promoting its spring 2016 collection. Continue reading at AdAge.com

    Advertising Age - Global / 75 d. 17 h. 7 min. ago more
  • The New British Delicacy: Hot DogsThe New British Delicacy: Hot Dogs

    First came the burger. Now it's hot dogs.That wonderfully simple snack of a sausage and bun is finally emerging from the shadow of its more-popular culinary cousin in the U.K., where burgers are ubiquitous and hot dogs an occasional treat you might enjoy at a soccer game but rarely crave.It's been a long time coming in a country famed for pork sausages that never embraced the hot dog in the same way as America, even though Europeans likely created it. The term "wiener" originated in Vienna while "frankfurter" comes from Frankfurt. Immigrants then took their concoctions across the Atlantic, according to the U.S. National Hot Dog and Sausage Council in Washington. Continue reading at AdAge.com

    Advertising Age - Global / 79 d. 15 h. 57 min. ago more
  • CBS to Buy Australian Network as Test Ground for StreamingCBS to Buy Australian Network as Test Ground for Streaming

    CBS Corp. has snapped up ailing Australian TV broadcaster Ten Network Holdings, securing an offshore testing ground for its on-demand streaming service.The most-watched U.S. network agreed to buy Sydney-based Ten, which has lost money for five straight years, and provide immediate funds to save it from collapse, the Australian company's receivers and administrators said Monday in a statement. The planned transaction also sidelines a potential bid from News Corp. Co-Chairman Lachlan Murdoch. Terms of the deal weren't disclosed.The New York-based media giant, which airs "The Big Bang Theory" and "NCIS," plans to introduce CBS All Access in Australia, more than two years after Netflix started streaming Down Under. Competition from upstarts including Netflix, available in almost 200 countries, is compelling legacy TV companies like CBS to offer their own programming to subscribers on-demand via the internet. Continue reading at AdAge.com

    Advertising Age - Global / 83 d. 20 h. 35 min. ago more
  • Apple Cuts Iran Apps From Store Due to Sanctions, App Founders SayApple Cuts Iran Apps From Store Due to Sanctions, App Founders Say

    On a Saturday in mid-August, Iranian entrepreneur Mehdi Nayebi received an email from Apple's App Store Review. His application, AloPeyk, a delivery service in Tehran, had been removed.He wasn't the only one. About a dozen other Iran-focused apps, including Delion Foods, a meals delivery startup, online store Digikala, Bamilo, an e-commerce marketplace, and ride-hailing app Snapp, were also similarly removed, according to Nayebi, and Delion's co-founder Mahdi Taghizadeh."We got removed from App Store overnight, without any sort of warning," said Nayebi. "We had just published a new version with enormous improvements. When users woke up the next morning, they saw the app is not available anymore." Continue reading at AdAge.com

    Advertising Age - Global / 86 d. 15 h. 2 min. ago more
  • Ad Age Wake-Up Call: WPP's Warning, Samsung's Galaxy Note 8 and Other News to Know TodayAd Age Wake-Up Call: WPP's Warning, Samsung's Galaxy Note 8 and Other News to Know Today

    Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The industry is still digesting the big news from yesterday the disappointing half-year financial results from the world's largest advertising company, WPP. Its stock plunged 12%, yanking down other ad firms' shares too. WPP said the company would barely grow next year, blaming cutbacks in spending by consumer packaged goods brands, as Ad Age's Laurel Wentz notes. But there could be another under-the-radar factor weighing on holding company revenues lately U.S. marketers' concerns over transparency in media spending, as Ad Age's Jack Neff and Lindsay Stein write. The pair also coined a phrase for yesterday's shock stock: "WPP Wednesday."Note thisSamsung unveiled its Galaxy Note 8, a phone with a supersized screen and specs, which is set to go on sale Sept. 15. Wired calls it "a beast of a smartphone." Quartz, getting straight to the point, calls it "the phone that must not explode." It's the successor to the Note 7, which was recalled after defective batteries caused some of them to ignite. There's a special deal for those who got burned last time: Samsung will give Note 7 buyers a $425 discount off the new phablet. The phones start at around $950. Continue reading at AdAge.com

    Advertising Age - Global / 87 d. 23 h. 30 min. ago more
  • Behind Della Femina's Funnyman Facade: 'I Want to Be Known as Somebody'Behind Della Femina's Funnyman Facade: 'I Want to Be Known as Somebody'

    Jerry Della Femina's reputation as a funnyman and a wiseguy have made it difficult for the ad industry to take him seriously. "I think about that all the time," Jerry admits to me in a video interview prior to his induction into the Advertising Hall of Fame."I'm working on my speech and I'm working very hard not to say just three words -- 'It's about time,'" he says with a laugh. "Actually, most people thought I was in the Advertising Hall of Fame. ... Yes, I want to be known as somebody."Jerry points to the fact that he's been connected to many marketing and client successes, such as Isuzu, Meow Mix, Air Wick, Beck's beer and Blue Nun wine as a reason for the assumption. "You don't get these accounts and you don't move these accounts where they went and where they are by being just a funny guy. There had to be some thinking behind it. And I had wonderful people. I had the best staff anyone has ever had." Continue reading at AdAge.com

    Advertising Age - Rance Crain / 90 d. 3 h. 30 min. ago more